This role is only available in Eastern or Central Time Zones.

About You

You’re looking for an environment, team, and role where you’ll thrive and do the best work of your career. That’s why, as a Principal Content Designer for Design Systems at HubSpot:

You’ll have a “seat at the table” from Day 1. Your partners and peers know what you do, greatly value it, and expect you to have strong opinions.
You’ll co-own meaningful, significant parts of our design system with your partners and you’ll have the autonomy you need to drive strategy, vision, and progress.
You’ll never have to guess about how to get promoted. We’ll support you with clear expectations, career paths, and constructive feedback that strengthens you.
You’ll be able to work where and how you work best: at home, the office, or any mix of both.
You’ll add your knowledge, experience, and culture to a centralized team of world-class content designers and grow better together.

About Trellis, our design system

Our customers love using HubSpot because it’s a crafted product experience that’s easy to use. The Trellis design system makes up the building blocks of everything we use to build HubSpot. Our design system supports a growing organization of over 2,400 product managers, UXers, and engineers. Trellis includes a robust library of coded components represented in Figma, over 300 product illustrations, comprehensive content, design, and engineering documentation, and a lightweight service process. The Trellis team owns developing and evolving this system based on the changing needs of our customers.

Here’s what success in your role looks like

Deeply understand the product design and engineering workflows of the people who use our design system so that we can provide them with the right content guidance in the right form at the right time
Understanding of the end-to-end customer lifecycle, made up of our universal experiences—developing content for individual patterns and interactions, but in a way that acknowledges and understands how these experiences work together.
Lead execution of content design within the design system, planning and strengthening the efforts of multiple content designers and others
Design and facilitate compelling and productive workshops, educational sessions, and other types of meetings for your partners and stakeholders
Create strategy and process for governing our content design guidelines over time
Craft the information architecture, content modeling, search, and tagging structure for our design system tooling and website
Research and implement tooling that better supports content development and management

You’ll love this role if you

Have experience working directly within a design systems team to set clear, well-reasoned, useful, and usable standards for high-quality content design at scale
Model “thinking like an owner” in terms of how your partners and our teams should spend their valuable time and resources
Create and refine processes that work across teams and have a knack for helping others embrace change at scale
Thrive on driving, tracking, and creating visibility for multiple high-complexity projects
Regularly work in undefined problem spaces and develop narratives with strong storytelling that influences and educates stakeholders that appeal on both logical and emotional fronts when selling an agenda or vision.
Model best practices for knowledge sharing, collaboration, mentoring, and facilitation
Clarify shared expectations across groups in service of a larger mission
Have the proven ability to break down resistance and anticipate pitfalls
Are experienced in fostering team health, mission, and purpose
Can confidently deliver clear, direct, and actionable feedback — and ask for it in return
Share our HEART values and practice growth mindset

About UX at HubSpot

Our UX team is a passionate and diverse group of ~300 content designers, product designers, researchers, and design ops folks globally who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. We strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too.

Want to know more about content design and design systems at HubSpot?

One more thing you should know…

There’s research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard” — and that’s okay! We really value people who bring unique perspectives and add new knowledge and culture to our team.

If you experience impostor syndrome, then you might not feel like you “check all the boxes” as you read this job post, and we get that. Sometimes we feel this way, too! But we hope you’ll apply anyway because we’ll take great care in working with you. 🧡

Cash compensation range: 197900-316600 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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