Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Responsibilities
- Have an understanding of HTML, CSS, and javascript
- Understand a company's online presence and current marketing performance
- Create and implement a content strategy that will maximise brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action
- Carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer's business
- Employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking
- Collaborate with any social and content colleagues/teams over content optimisation - drawing on user intent research to inform content strategies and to develop appropriate content
- Carry out a range of SEO activities to improve a website's performance, in accordance with the content strategy - using tools and optimisation methods, such as google analytics, web analytics, strategic marketing, and search engine marketing, to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods
- Conduct competitor analysis and monitor competitors' SEO strategies to identify ways to improve your clients' position in the marketplace
- Continually monitor and refine SEO performance strategies
- Look at KPIs such as organic traffic, search engine results page rankings, brand vs non-brand keyword clicks and SEO leads - and present findings in a clear and relatable way
- Conduct technical and on-page audits, checking for necessary url structure changes, fixing broken links, correcting heading hierarchies, adding missing metadata, etc.
- Write original content for webpages - tailored for the target audience
- Provide SEO advice and support to clients, signposting or actioning as necessary
- Employ user experience and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
- Develop and integrate content marketing strategies
- Monitor search engine algorithms to keep up to date with changes.
Requirements
- A genuine interest in SEO and/or digital marketing
- Evidence of a strong personal online profile, e.g. A blog, website or connections and interactions on various social media platforms
- An ongoing commitment to keeping your technical skills and knowledge up to date
- An inquisitive mind which drives you to understand Google's evolving algorithms and predict what changes might be coming
- A good understanding of search engines and ranking factors
- An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
- A good understanding of PR and how to get the right messages out there
- An understanding of how customers search, where they search and why they purchase something online
- A good understanding of the wider marketing context
- Strong analytical skills for understanding ranking algorithms
- Excellent communication skills to educate, inform and mediate across a number of stakeholders in an organisation
- An understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
- Proficiency in Microsoft Office and an excellent knowledge of Excel
- An ability to work collaboratively on team projects or campaigns
- A positive attitude and resilience to maintain good working relationships with clients
- Some experience and knowledge of web hosting.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please contact careers@hogarth.com if you need the job advert or form in another format.
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