Senior Manager, Factor Form Product Marketing

This position is hybrid to the NYC HelloFresh Headquarters

The Senior Manager, Factor Form Product Marketing will own the product marketing strategy for Factor Form, Factor’s new supplement brand. This includes defining our customer segments, value propositions, and product positioning, as well as synthesizing data to uncover new opportunities. You will work closely with our Product and Growth Marketing team to ensure fluidity of messaging and positioning across the customer lifecycle. This person must be able to build strong cross-functional relationships and influence stakeholders across the organization. You will report to the General Manager of Growth, helping identify cross-functional initiatives that lead to strong incremental revenue.

You will…

Keep the customer at the center of everything you do
Develop and own the product marketing strategy for the new venture, working on brand positioning, initial launch, and additional product launches
Map out the user journey, gather user insights, and identify new customer needs to focus both the product and growth marketing roadmaps
Serve as one of the main collaborators between the Growth Marketing, CRM, Brand, and Product teams
Identify the target audience and develop product positioning for new product launches
Operate in a highly cross-functional role, partnering closely with Product, CRM, Engineering, Design, Brand, Analytics, UX Research, and Growth Marketing to improve the user experience to drive incremental conversion volume, engagement, and retention.
Develop and align online and offline marketing campaigns in collaboration with channel owners and the broader growth marketing team
Create product marketing goals, and analyze campaign performance
Serve as a key collaborator between the Product and Marketing organizations

You are…

Bold: you’re adventurous, outgoing and optimistic; you’re confident making decisions and taking calculated risks
Entrepreneurially Minded: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and constantly challenge the status quo
Versatile: you roll with the punches and don’t get overwhelmed easily; you enjoy grinding away at issues and have a knack for delivering results in hyper-growth, constantly changing environments
Analytical: data is your friend; you're able to translate numbers into action and pave the way for efficiency
Team-oriented: you have a track record of leading cross-functional teams and cultivating collaborative partnerships at all levels and departments of an organization
Strategic: you recognize and resolve situations that are ambiguous or challenging and use logic to identify alternatives, evaluate, and present approaches to solving complex problems while thinking in terms of contingency plans
Customer-focused: slightly obsessive-compulsive when it comes to customer experience and strive to deliver a product that is second to none

At a minimum, you have…

6+ years of product marketing experience in ecommerce
Experience in collaborating with online marketing channels such as paid social, display advertising, and search engine marketing
Experience developing marketing strategies using both quantitative and qualitative research methods
Experience collaborating with and influencing cross-functional teams across different offices
You know your market, customers, and competition better than anyone, and you're strong at integrating this information into your go-to-market strategies
Strong communication and presentation skills
BA/BS degree

You’ll get…

Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education (upon 2 years of service)
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008

New York Pay Range

$145,800—$170,100 USD

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California Consumer Privacy Act Notice to Applicants and Employees (US ONLY) *

California Consumer Privacy Act Notice to Applicants and Employees

Pursuant to the California Consumer Privacy Acdsxt (“CCPA”), this notice provides information about the categories of personal information Grocery Delivery E-Services USA, Inc. (dba HelloFresh) collects about applicants and employees, and the purposes for which the categories of personal information shall be used and disclosed.

For additional information about HelloFresh’s data privacy practices, please see our website Privacy Policy here.

For purposes of this notice, “personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household, or as otherwise defined under the CCPA.

“Personal information” does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records, nor does it include consumer information that is de-identified or aggregate consumer information. It also does not include health or medical information covered by the Health Insurance Portability and Accountability Act (“HIPAA”) or the California Confidentiality of Medical Information Act (“CMIA”), nor does it include personal information covered by other specific privacy laws, such as the Fair Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”), the California Financial Information Privacy Act (“FIPA”), or the Driver’s Privacy Protection Act.

HelloFresh collects or has collected in the preceding 12 months the following categories of personal information about applicants and/or employees:

Categories of Information (with Examples of Specific Information That May Be Collected)

A. Identifiers: Real name, alias, postal address, email address, social security number, driver’s license number, passport number.

B. Personal information, as defined by California Civil Code Section 1798.80(e): Name, signature, social security number, address, telephone number, driver’s license or state identification card number, education, employment, employment history, bank account number, or any other financial information, medical information, or health insurance information.

C. Characteristics: HelloFresh may collect characteristics of protected classifications (for example, age) under California or federal law as legally required, as permitted and in accordance with applicable state, federal, or local law.

D. Commercial information: HelloFresh may collect commercial information (for example, purchase history) for applicants or employees who are also customers.

E. Internet or other electronic network activity information: This may include, without limitation:

All activity on the Company’s information systems, such as internet browsing history, search history, intranet activity, email communications, social media postings, stored documents and emails, usernames and passwords
All activity on communications systems, including phone calls, call logs, voice mails, text messages, chat logs, app use, mobile browsing and search history, mobile email communications, and other information regarding an employee’s use of Company -issued devices

F. Geolocation data: This may include GPS location data such as from Company-owned or Company-issued mobile devices, applications, or vehicles.

G. Audio, electronic, visual, thermal, olfactory, or similar information: This may include, without limitation, information collected from cameras and similar devices or thermal information.

H. Professional or employment-related information: This may include, without limitation:

Data submitted with an employment application including employment history, recommendations, etc.
Background check and criminal history; security check
Work authorization
Professional licenses, certifications, educational degrees
Performance and disciplinary records
Fitness for duty data and reports
Benefit plan enrollment, participation, and claims information
Leave of absence information including religious and family obligations and physical and mental health data concerning employees and their family members

I. Sensitive information: This may include, without limitation:

Social security, driver’s license, state identification card, or passport numbers
Account log-in, financial account, debit card, or credit card numbers in combination with any required security or access code, password, or credentials allowing access to an account
Precise geolocation
Racial or ethnic origin
Religious or philosophical beliefs
Contents of your mail, email, and text messages (unless the Company is the intended recipient of the communication)
Genetic information
Health information
Information related to sex life or sexual orientation
Information related to citizenship or immigration status

J. Inferences: This may include inferences drawn from any of the information identified above to create a profile about an applicant’s or employee’s behavior, abilities, attitudes, and aptitude, depending on position or to identify correlations between certain characteristics and job success, analyzing data to improve retention, and analyzing employee preferences to inform HR policies, programs, and procedures.

Sources of Personal Information
We may collect your personal information from the following sources:

You. We may collect personal information directly from you or through your use of our facilities or systems, when you send us an email, contact us by phone, or otherwise communicate or interact with us as an applicant or during or after your employment. We may also collect information automatically from you when you use our information systems, etc.
Related Entities and Affiliates. We may collect information about you from our related parties and affiliates.
Social media and related services. We may collect information about you through your social media services consistent with your settings on such services.
Third parties. We may collect information about you from third parties such as your references, background check vendors, staffing agencies, members, colleagues, emergency contacts, or other third-party sources that are lawfully entitled to share your personal information with us. This may include service providers or contractors who collect or process your personal information on our behalf.

How We Use Your Personal Information
HelloFresh uses the personal information listed above for conducting the recruiting and application process, performing onboarding, and managing the employment and post-employment relationship, for business-related purposes, and for legal compliance. For example:

Collecting and processing employment applications, including confirming eligibility for employment, performing background and related security checks, and conducting onboarding.
Communicating with applicants about a current application or future job opportunities.
Processing payroll and other forms of compensation; designing employee benefit plans, programs and administration including enrollment, claims handling, and leave of absence administration.
Maintaining occupational health programs.
Maintaining personnel records and complying with record retention requirements.
Communicating with employees/contractors and/or their emergency contacts and plan beneficiaries.
Complying with applicable state and federal health, labor, employment, benefits, workers’ compensation, disability, equal employment opportunity, workplace safety, and related laws, guidance, or recommendations.
Preventing unauthorized access, use, or disclosure/removal of the company’s property, including the company’s information systems, electronic devices, network and data, vehicles and other assets.
Ensuring and enhancing employee/contractor productivity, efficiency and logistics.
Ensuring compliance with the company’s policies and procedures including those related to its assets, information systems, and data.
Providing training and development opportunities.
Providing requested accommodations.
Designing, implementing, and promoting the company’s diversity and inclusion programs.
Facilitating the efficient and secure use of the company’s information systems.
For purposes related to the safety of employees, customers, and the public.
Improving accuracy of time management systems and attendance, including vacation, sick leave, and other leave of absence monitoring.
Evaluating an individual’s appropriateness for a particular position at the company or promotion to a new position.
Investigating complaints, grievances, suspected violations of company policies and for other workplace investigations; establishing, responding to and managing legal claims against the company and/or its personnel including civil discovery in litigation.
Facilitating other business administrative functions and strategic activities, such as coordinating travel, for risk management, information technology and communications, financial management and reporting, workforce and succession planning, merger and acquisition activities, and maintenance of licenses, permits and authorization applicable to the company’s operations.
As required by applicable law.

Disclosures
To carry out the purposes outlined above, we may disclose your personal information to the following categories of third parties:

Business partners
Service providers, contractors, and vendors (e.g., background check providers, third-party staffing agencies, payroll processors, benefits administrators, insurers, travel agencies, security consultants, information technology providers, data storage providers, etc.)
Professional advisors (e.g., lawyers, auditors, accountants, consultants)
Government entities (e.g., regulatory agencies; law enforcement concerning conduct or activity that we reasonably and in good faith believe may violate federal, state, or local laws)
Third parties for legal, compliance, or business related purposes, including as needed to comply with federal, state, or local laws; comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; investigate claims or allegations or to establish, exercise or defend legal claims; or to evaluate or conduct a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control or acquires all or part of the assets of our business.
Third parties as directed by you

The following lists the categories of personal information and the third parties to whom we disclose or may have disclosed this information in the preceding 12 months.

Categories of Personal Information (with Categories of Third Parties to Whom Disclosed)

Identifiers and contact information: NOTE: The information in this category may also include elements of Sensitive Personal Information such as Social Security number, driver’s license number, state identification card number, and/or passport number.