Job Description

We’re looking for a Senior Product Manager to join our team and help shape the strategy, execution, and performance of monetisation initiatives across HelloFresh and EveryPlate. Based in our Chippendale office, you'll report to the Associate Director of Product Strategy for Meal Kits in ANZ.

In this role, you'll manage the monetisation product portfolios, lead merchandising efforts, and deliver seasonal one-off boxes aimed at enhancing customer engagement and driving revenue. This is a great opportunity to have a meaningful impact while working alongside a talented and collaborative team.

You will…

Drive the growth and profitability of surcharge offerings by introducing new product developments (NPDs), conducting pricing reviews, and identifying new surcharge opportunities.
Lead the planning and implementation of new initiatives to ensure a balance of variety customer engagement, and profitability.
Expand portfolio options by developing and optimising swaps and addons, offering customers greater flexibility in customising their meals.
Integrate NPDs into the portfolio strategy and ensure seamless execution through effective planning and cross-functional collaboration.
Develop and deliver an annual merchandising calendar that aligns with product strategy to excite and engage target customer segments.
Lead the coordination of merchandising themes, Limited Time Offers (LTOs), seasonal stories, and cuisine themes, ensuring timely execution to achieve budget targets.
Collaborate with the Marketing team to develop partnerships that introduce exclusive, co-branded, or premium products to enhance the customer offering.
Launch three one-off 'Occasions Boxes' to address unique customer needs and expand HelloFresh’s product offering beyond the subscription model.
Oversee the development, launch, and performance of these boxes to deliver exceptional customer value and engagement.
The key metrics for this role include Average Order Value (AOV) and menu engagement.

You have/You are…

5+ years of professional experience in physical and/or digital product (direct to consumer preferred), merchandising and/or corporate/business unit strategy
Bachelor or Masters degree in business, finance or STEM discipline
Strong analytical skills and experience in financial/operational modeling
Demonstrated ability to build strong rapport with multiple stakeholder groups (especially tech and marketing teams) and influence relevant teams into directing time and effort towards initiatives
Demonstrated track record of leading, managing and delivering projects end-to-end and meeting planned initiative objectives
Comprehensive understanding and use of Google sheets/Excel functions and Powerpoint/Google Slides
Able to quickly learn new technologies, tools and processes
Strong alignment to HelloFresh cultural values - a proactive, curious and ambitious problem solver who hustles through challenges in a customer-centric way, and builds strong relationships with stakeholders in an egoless and empathetic way

What you’ll get in return…

The chance to have a significant impact in a leading global food technology company
Flexible working arrangements
Egoless environment, constant learning with room for personal growth
Free access to Headspace
HelloFresh Academies - monthly internal learning & development
A diverse and vibrant international environment, with offices in 18 countries
Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role. You must have the right to work full-time in Australia

Location: Chippendale Head Office - hybrid working environment

Salary: Competitive salary & employee benefits

(#LI-Hybrid)

Are you up for the challenge?

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After submitting an application our team will review this and get back to you as soon as possible.

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Senior Product Manager (Physical Product)

Job Description

Are you up for the challenge?

Apply for this Job