We’re hiring a Senior Manager, Virality Incentives to own and execute our strategic vision on how to best leverage incentives in our referral strategy. In this role, you will be responsible for owning incentive AB tests as well as generating insights related to Virality strategy. You will be collaborating with cross-functional teams across 7 of our North American brands to drive profitability through an optimal incentive strategy. The insights you provide will be critical in ensuring that we deliver a world-class experience for our customers and will help drive profitable, long-term growth for the business.
You will …
- Continuously optimize incentive strategy across 7 brands in 2 countries
- Lead the end-to-end lifecycle of incentive testing from idea-generation to execution to analysis
- Leverage data and own analysis to define strategic pricing opportunities
- Tell the story behind numbers to effectively communicate the implication of risks & opportunities and their impact on the business
- Conduct ad-hoc analysis for the referrals business
- Collaborate with Product, Marketing, CRM, Finance, and Analytics on Virality related initiatives to drive short and long term customer profitability
- Serve as a thought-leader by scoping new opportunity areas and tests
- Evaluate & manage competitive strategy and define and implement testing plans to drive growth
At a minimum, you have...
- Bachelor’s degree required, Master’s degree preferred in marketing, business or STEM-related field (e.g. mathematics, engineering, computer science, economics, statistics, etc.)
- 5+ years of professional experience in pricing strategy, consulting, CRM, or a subscription-based business model
- Extensive experience devising and measuring the effectiveness of pricing strategies (including AB testing), with a proven track record from other data-rich business environments
- Outstanding technical skills in SQL & excel
- Analytical experience working with digital business models and collaborating with marketing departments
- Outstanding written and verbal communication skills with a proven ability to lead effective meetings and presentations with senior management
- Prior experience with project management with the ability to lead multiple workstreams
- A business background with a strong understanding of customer experience frameworks
- Experience individually driving projects
- A pragmatic, hands-on mentality to drive towards impact
You'll get...
- Box Discount- Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness-Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO-Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits- A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives- With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRID
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.#LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.