The role

As a Senior Audience Manager for Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for translating our vision into customer-centric data-based customer journeys and will own the execution roadmap assuring effective communications and the health of our channels.

Working together with our local markets and central teams, like Brand, Marketing Analytics and Pricing, you will set performance targets for conversions, CAC and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail and more) to engage with our former base.

Collaborating with Brand and CRM Operations, you will translate your ideas into execution, prioritising and ensuring our execution efforts are utilised in the best way possible.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Scope CRM initiatives to deliver the annual strategic plans for Reactivations
Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
Make recommendations, set targets and prioritise the CRM backlog to deliver the most impact
Define hypothesis and design experiments to move us in the right direction with confidence
Brief and support the Brand team in the creative development for CRM initiatives
Brief and support the Campaign Management team in the implementation of the CRM initiatives
Leverage data analysis to evaluate campaign performance and to identify issues and trends

What you’ll bring

You are able to analyse data and make decisions based on rational reasoning
You have relevant experience in the CRM field. Experience with Direct Mail and subscription models would be a plus
You have a good eye for creative execution and overall aesthetic for CRM channels
You are focused on customer centricity and optimising customer engagement
You excel using both qualitative and quantitative data to validate hypotheses and drive decisions
You have good knowledge of Experimentation and A/B testing.
You feel comfortable devising your own strategy and communicating your vision to stakeholders
You have experience in forecasting and budget management
You are comfortable managing a large pool of stakeholders from different seniority level

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

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Briefly share your experience with creating and using CRM strategies. How did you use CRM data to boost customer engagement? *

How do you ensure that your CRM strategies remain customer-centric? *

How do you use data to evaluate the performance of your CRM initiatives? Can you please provide a brief example *

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Dear potential new HelloFresher. We are thrilled to see your interest in our positions here at HelloFresh! We genuinely care about diversity and inclusion. We hope you can answer our question above, which will be used to analyze and improve our diversity and inclusion efforts.

Please, note that your gender will not be disclosed to our talent acquisition team or linked to your application by any way. By sharing 'how you identify', you explicitly consent to the processing of this information and to HelloFresh adding this information to an aggregated data set, which will be used for analysis.

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We thank you in advance!

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