HelloFresh is searching for an Associate Director of Brand Marketing to take its portfolio of brands to the next level with ground-breaking full-funnel strategies. This person will lead brand strategy and brand partnerships, aligning efforts with the broader Brand team org and work in partnership with cross-functional partners like Growth Marketing and Product. The ideal candidate has increased awareness and consideration for a consumer brand, led successful, large-scale brand partnerships and multi-million dollar 360 marketing campaigns, and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing.

You will...

Help drive the brand vision and day-to-day decision making for all HelloFresh brands
Develop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plans
Oversee the sourcing and implementation of all brand partnerships
Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
Help identify new, disruptive content avenues, working with PR and Organic Social to execute and Brand Analytics to measure the impact
Build strong relationships with Growth Marketing channel leads ( Social, Digital, Search, CRM, Direct Mail etc.) and work together on tentpole campaigns throughout the year
Partner with digital and physical product teams on a twelve-month strategy to position and promote new product offerings
Act as key guardian and arbiter of brand to ensure creative campaigns and execution are unique, ownable and uphold premium brand equity

You have...

7+ years brand marketing experience, primarily with brands in the consumer packaged goods or direct-to-consumer industries
2+ years brand partnership experience
Experience leading a team
Strong consumer orientation, knowledge of customer segmentation, insights development and targeting
Full-funnel, multi-channel marketing experience
Exceptional communication skills, both written and verbal
Fluency in both organic and paid channel strategies
Experience writing creative briefs and providing thoughtful feedback for marketing assets
Proven experience and passion for working across functions and with senior leadership
Balance of creative and analytical thinking
Bachelor's degree

You’ll get…

Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education
Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$122,500—$175,000 USD

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Pursuant to the California Consumer Privacy Act (“CCPA”), this notice provides information about the categories of personal information Grocery Delivery E-Services USA, Inc. (dba HelloFresh) collects about applicants and employees, and the purposes for which the categories of personal information shall be used.

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account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

C. Characteristics: Characteristics of protected classifications under California or federal law.

D. Commercial Information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

E. Biometric Information: An individual’s physiological, biological, or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.

F. Internet or Other Electronic Network Activity Information: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.

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H. Audio, electronic, visual, thermal, olfactory, or similar information: Audio, electronic, visual, thermal, olfactory, or similar information.

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K. Inferences: Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

HelloFresh collects the following categories of personal information about applicants and/or employees:

A. Identifiers: Real name, alias, postal address, email address, social security number, driver’s license number, passport number.

B. Personal Information, as defined by California Civil Code section 1798.80(e):
Name, signature, social security number, address, telephone number, passport number,
driver’s license or state identification card number, insurance policy number, education,
employment, employment history, bank account number, or any other financial information, medical information, or health insurance information.

C. Characteristics: HelloFresh may collect characteristics of protected classifications under California or federal law as legally required, as permitted and in accordance with applicable state, federal, or local law.

D. Commercial Information: HelloFresh does not collect information from this category.

E. Biometric Information: Fingerprints.

F. Internet or Other Electronic Network Activity Information: Browsing history and search history.

G. Geolocation Data: Geolocation data.

H. Audio, electronic, visual, thermal, olfactory, or similar information:Thermal information.

I. Professional or Employment-Related Information: Professional and employment-related history.

J. Education Information: Education history.
K. Inferences: Inferences drawn from any of the information identified above to create a profile about an applicant’s or employee’s behavior, abilities, attitudes, and aptitude, depending on position.

HelloFresh uses the above categories of personal information for the following business
purpose(s):

• To make employment decisions and further the employee relationship;
• To facilitate payroll, benefit, and leave of absence administration;
• For health and security purposes;
• To obtain and/or maintain insurance policies and coverage;
• To comply with state and federal laws and regulations;
• To manage workers compensation claims and conduct workplace investigations

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Associate Director, Brand Marketing

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