HelloFresh is looking for a Manager to help us scale our CRM Email Reactivations team. As a key member of a growing team, you will work on the Campaign Management for all of our US brands. You will be responsible to lead how we design and execute campaigns across the email channel to win back our former customers. You will have great internal partners to set you up for success.

Candidates must have a passion for Email Marketing, a strong analytical drive, and be excited to push the limits.

You will …

Own execution of our campaigns to ensure we deliver on our weekly, quarterly and yearly goals
Identify opportunities to streamline and automate existing processes as we want you to do the least amount of manual tasks
Pioneer the deployment of complex new email campaign journeys and enable other team members to rebuild the setup
Work with Brand and Creative teams to ensure campaign assets are planned, meet brand standards, and are completed on time
Develop and execute segmented marketing campaigns in Salesforce Marketing Cloud through automation studio, journey builder and email studio, primarily focused on conversion of former customers (canceled customers).
Monitor campaign performance (incl. deliverability), proactively suggesting improvements
Conduct multivariate testing (content, segmentation, subject lines, device optimization) and the following analysis to improve our strategy

You are…

An incredible operator, passionate about execution, automation, and scaling your impact
Detail and process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environment
Have a can-do attitude and willing to jump in and help where needed in terms of team initiatives
Strategic and analytical thinker who is comfortable thinking in terms of both short and long-term goals
Strong interpersonal skills and can collaborate effectively with relevant teams and people at all levels
Excited to automate workflows, tackle problems, and grow our communications to be best-in-class across multiple channels.

You have…

Bachelor’s degree – in the field of business or marketing ideally
At least 5 years of marketing experience with demonstrated success in email marketing from conception to completion (includes campaign setup, segmentation, calendar management, data analysis).
At least 1 year of experience analyzing marketing data and creating insights that translate into business strategy
Experience with Salesforce Marketing Cloud or similar, as well as experience building user journeys
Basic -or higher, knowledge of HTML, ampscript, SQL and other similar technologies

You’ll get…

Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education
Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$97,500—$130,000 USD

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Pursuant to the California Consumer Privacy Act (“CCPA”), this notice provides information about the categories of personal information Grocery Delivery E-Services USA, Inc. (dba HelloFresh) collects about applicants and employees, and the purposes for which the categories of personal information shall be used.

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E. Biometric Information: An individual’s physiological, biological, or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.

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HelloFresh collects the following categories of personal information about applicants and/or employees:

A. Identifiers: Real name, alias, postal address, email address, social security number, driver’s license number, passport number.

B. Personal Information, as defined by California Civil Code section 1798.80(e):
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employment, employment history, bank account number, or any other financial information, medical information, or health insurance information.

C. Characteristics: HelloFresh may collect characteristics of protected classifications under California or federal law as legally required, as permitted and in accordance with applicable state, federal, or local law.

D. Commercial Information: HelloFresh does not collect information from this category.

E. Biometric Information: Fingerprints.

F. Internet or Other Electronic Network Activity Information: Browsing history and search history.

G. Geolocation Data: Geolocation data.

H. Audio, electronic, visual, thermal, olfactory, or similar information:Thermal information.

I. Professional or Employment-Related Information: Professional and employment-related history.

J. Education Information: Education history.
K. Inferences: Inferences drawn from any of the information identified above to create a profile about an applicant’s or employee’s behavior, abilities, attitudes, and aptitude, depending on position.

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• To make employment decisions and further the employee relationship;
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• For health and security purposes;
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• To manage workers compensation claims and conduct workplace investigations

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Manager, Marketing - Reactivations

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