As the Senior Paid Search Associate, you will manage and oversee paid search accounts for Green Chef and EveryPlate. You will support and execute the strategic plan, use analytics to inform decisions and be responsible for execution to optimize a significant marketing budget against company goals.

You will…

Strategically plan, execute, and optimize paid search campaigns (Google and Bing) across text search, Display, YouTube, PMAX, Shopping, and App channels
Work with internal and external teams to be the main POC to be fully responsible for all campaign management, budgeting, and optimization weekly
Understand business plan and targets, and optimize campaign performance toward activation, retention, and reactivation goals
Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews
Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.— (targeting, optimization, creative direction, etc.)
Understand and implement advanced A/B tests (pricing, bidding, and creatives), and provide in-depth analysis on the results to uncover business opportunities

You are…

Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV)
Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
Comfortable working with large data sets, skilled in Excel / Google Sheets
Detail-oriented, able to find efficiencies and opportunities across multiple data sources
Familiar with the fast-paced, demanding, and analytical environment

You have...

A Bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role
3-4 years of experience in Paid Search, either from an agency or client-side role
Knowledge of Paid Search bidding, targeting, and optimization
Familiarity with tag management & app tracking setup and troubleshooting is a plus
Experience working with performance marketing metrics and platform reporting
Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance
Strong organizational skills and project management ability
Google and Bing Ads certified

You’ll get…

Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education
Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$83,500—$110,000 USD

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Location (City) *

Resume/CV *

Dropbox

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox

(File types: pdf, doc, docx, txt, rtf)

LinkedIn Profile

Website

Are you authorized to work lawfully in the United States? *

Will you now or in the future require HelloFresh to commence ("sponsor") an immigration case in order to employ you (for example, H1-B or other employment-based immigration case) *

Are you at least 18 years of age? *

California Consumer Privacy Act Notice to Applicants and Employees *

Pursuant to the California Consumer Privacy Act (“CCPA”), this notice provides information about the categories of personal information Grocery Delivery E-Services USA, Inc. (dba HelloFresh) collects about applicants and employees, and the purposes for which the categories of personal information shall be used.

For purposes of this notice, “personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household, or as otherwise defined under the CCPA.

“Personal information” does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records, nor does it include consumer information that is de-identified or aggregate consumer information. It also does not include health or medical information covered by the Health Insurance Portability and Accountability Act (“HIPAA”) or the California Confidentiality of Medical Information Act (“CMIA”), nor does it include personal information covered by other specific privacy laws, such as the Fair Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”), the California Financial Information Privacy Act (“FIPA”), or the Driver’s Privacy Protection Act.

“Personal information,” includes but is not limited to the following:

A. Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.

B. Personal Information, as defined by California Civil Code section 1798.80(e):
Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank
account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

C. Characteristics: Characteristics of protected classifications under California or federal law.

D. Commercial Information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

E. Biometric Information: An individual’s physiological, biological, or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.

F. Internet or Other Electronic Network Activity Information: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.

G. Geolocation Data: Geolocation data.

H. Audio, electronic, visual, thermal, olfactory, or similar information: Audio, electronic, visual, thermal, olfactory, or similar information.

I. Professional or Employment-Related Information: Professional or employment-related
information.

J. Education Information: Information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act.

K. Inferences: Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

HelloFresh collects the following categories of personal information about applicants and/or employees:

A. Identifiers: Real name, alias, postal address, email address, social security number, driver’s license number, passport number.

B. Personal Information, as defined by California Civil Code section 1798.80(e):
Name, signature, social security number, address, telephone number, passport number,
driver’s license or state identification card number, insurance policy number, education,
employment, employment history, bank account number, or any other financial information, medical information, or health insurance information.

C. Characteristics: HelloFresh may collect characteristics of protected classifications under California or federal law as legally required, as permitted and in accordance with applicable state, federal, or local law.

D. Commercial Information: HelloFresh does not collect information from this category.

E. Biometric Information: Fingerprints.

F. Internet or Other Electronic Network Activity Information: Browsing history and search history.

G. Geolocation Data: Geolocation data.

H. Audio, electronic, visual, thermal, olfactory, or similar information:Thermal information.

I. Professional or Employment-Related Information: Professional and employment-related history.

J. Education Information: Education history.
K. Inferences: Inferences drawn from any of the information identified above to create a profile about an applicant’s or employee’s behavior, abilities, attitudes, and aptitude, depending on position.

HelloFresh uses the above categories of personal information for the following business
purpose(s):

• To make employment decisions and further the employee relationship;
• To facilitate payroll, benefit, and leave of absence administration;
• For health and security purposes;
• To obtain and/or maintain insurance policies and coverage;
• To comply with state and federal laws and regulations;
• To manage workers compensation claims and conduct workplace investigations

Have you reviewed the above California Consumer Privacy Act Notice to Applicants and Employees?

Where do you currently live? *

How did you hear about this job? *

US Demographic Questions

HelloFresh values diversity in all forms, and develops programs to reflect this value. If you’d like, please share additional information about yourself. Providing this information is completely voluntary. Responses will be anonymized and used in aggregate only in support of our ongoing commitment to building an inclusive environment at HelloFresh.

Your responses will not be associated with your application, is not accessible to anyone involved in the hiring process, and has no effect on your opportunity for employment. We hope that you will voluntarily complete this form and support us in our diversity, equity and inclusion efforts.

How would you describe your gender identity? (select only one) (Select one) *
  Gender Non-conforming
  Genderqueer
  Man
  Non-binary
  Transgender Man
  Transgender Woman
  Woman
  Other

I don't wish to answer

Do you identify as LGBTQ+? (select only one) (Select one) *
  Yes
  No
  Other

I don't wish to answer

How would you describe your racial/ethnic background? (select only one) (Select one) *
  Black or of African descent
  East Asian
  Hispanic, Latinx, or of Spanish Origin
  Indigenous, American Indian or Alaska Native
  Middle Eastern or North African
  Native Hawaiian or Pacific Islander
  South Asian
  Southeast Asian
  White or European
  Other

Two or More Races/Ethnicities
I don't wish to answer

If you selected, “Two or More Race/Ethnicities” above, please select which races/ethnicities you identify with. (select all that apply) If you did not select, “Two or More Race/Ethnicities”, please answer “Does not apply”. *
  Black or of African descent
  East Asian
  Hispanic, Latinx, or of Spanish Origin
  Indigenous, American Indian or Alaska Native
  Middle Eastern or North African
  Native Hawaiian or Pacific Islander
  South Asian
  Southeast Asian
  White or European
  Other

I don't wish to answer
Does not apply

Do you identify as having a disability? (select only one) (Select one) *
  Yes
  No
  I don't wish to answer

Are you a veteran or active member of the United States Armed Forces? (select only one) (Select one) *
  Yes, I am a veteran or active member.
  No, I am not a veteran or active member.
  I don't wish to answer

Enter the verification code sent to to confirm you are not a robot, then submit your application.

Security Code *

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.

Senior Paid Search Associate, Google Led Growth

Apply for this Job