About the Company
Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.
Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.
At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.
In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.
The Department: Marketing (Nifty Gateway)
The Role: Principal, Brand Marketing
Nifty Gateway is looking for a Brand Marketing Lead with experience and passion for building long-lasting global brands. This role will play a crucial role in shaping and communicating Nifty Gateway’s story, values, and productions to a global audience. This person possesses an innate understanding of how to manage and evolve an innovative brand through deep product knowledge, data-driven insights and marketing best practices.
The right candidate for this role will be a creative and strategic thinker with a track record of successfully launching products and experiences that customers love. They will work with artists and the broader Nifty team to create experiences that amplify our brand and capture the hearts of collectors.
Responsibilities:
- Articulate and define Nifty Gateway’s brand strategy and positioning
- Develop and implement innovative marketing strategies that align with NG’s brand identity and business goals
- Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions
- Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials
- Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions
- Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns
- Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies
Qualifications:
- 7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing
- Hands-on experience rolling out successful brand marketing campaigns
- Demonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- Entrepreneurial spirit to be successful in our fast-paced environment
- Experience in art, NFTs, entertainment or creative industries preferred
- Competitive starting salary
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Salary Range: The base salary range for this role is between $137,000 - $172,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
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