FreedomCare is a healthcare company that has been dedicated to revolutionizing the home care industry since 2016. We support our patients by ensuring they have the power to choose a caregiver who will care for them in the comfort of their own homes. Our mission spans coast to coast, supporting patients across the U.S.

We pride ourselves on our values which drive the level of care that we deliver to our patients:

Here For You (An attitude of service, empathy, and availability)
Own It (Drive and ownership)
Do the Right Thing (High integrity)
Be Positive (Great attitude and a can-do positive approach to challenges)

Join our team and make a positive impact on the lives of others! We are looking for a Sr Manager of Growth Marketing for our team.

This role is remote with potential travel to our main office in New York or the FreedomCare hub closest to you for meetings and/or collaboration.

Position Overview:

We’re seeking a data-driven, results-oriented Sr Manager of Marketing - State Growth & GTM to lead state-level growth strategies and go-to-market execution as we expand to multiple states. You’ll own performance outcomes across the full funnel — from lead generation through Start of Care (SOC) - and collaborate closely with internal teams and agencies to drive efficient acquisition and conversions.

This role is ideal for performance marketers with experience in multichannel paid acquisition, funnel optimization, and market-specific strategy development. You’ll play a key role in scaling our footprint through effective state launches, efficient media execution, and iterative conversion improvements.

Everyday Responsibilities Will Include:

Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency.
Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams.
Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs).
Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation.
Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies.
Drive full-funnel performance optimization, including:
- Lead-to-SR and SR-to-SOC conversion rates
- Website traffic growth and conversion rate improvements
- State-specific CRO testing plans and landing page performance
Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences.
Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state.
Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation.

Ideal Candidate Will Have:

3-4 years in performance or growth marketing, ideally in healthcare, consumer services, or ecommerce industry.
Proven experience managing regional growth campaigns.
Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks.
Experience working with external agencies across paid media, creative, and analytics.
Familiarity with CRO tools (e.g., Optimizely, VWO, Google Optimize), ad platforms and marketing automation/CRM systems.
Excellent project management and cross-functional communication skills.
Highly organized, proactive, and adaptable in a fast-growing environment.
Experience with direct-to-consumer acquisition and retentions strategies.
Working knowledge of healthcare compliance and advertising standards.
Background in launching new geographic markets or state-specific GTM plans.

Why work at FreedomCare?

We are here for you and committed to providing a best-in-class employee experience. We offer competitive compensation, medical benefits, retirement plans, wellness programs, fun company events and ongoing learning opportunities to grow your career.

This is a place where your voice matters, where we build great relationships, and your work has meaning and a tangible positive impact on others!

At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate based upon race, religion, color, national origin, ancestry, age, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, status as a protected veteran, status as an individual with a disability, citizenship or immigration status, or other applicable legally protected characteristics.

#INDLV

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Dropbox

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox

(File types: pdf, doc, docx, txt, rtf)

When autocomplete results are available use up and down arrows to review

+ Add another education

In which U.S. state do you currently reside? *

Are you a current or former FreedomCare employee? *

Were you referred by anyone in the FreedomCare family? *

Will you now or in the future require sponsorship for employment visa status? *

Are you legally authorized to work in the United States? *

What are your base compensation expectations? *

LinkedIn Profile

How many years of experience do you have in marketing/advertising planning and/or activation? *

Have you successfully created cross-channel campaigns that substantially increased revenue growth for a performance advertiser? *

Do you have experience using Market Mix Modeling and/ or Multi Touch Attribution to optimize Omni-channel marketing campaigns? *

Have you utilized offline (CRM) data to target and optimize in-market campaigns? *

Where did you hear about us? *

If you selected "other", please specify where you heard about us:

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in FreedomCare’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Are you Hispanic/Latino?

Please identify your race

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

Security Code *

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.