Do you ever wonder what happens inside the cloud?

DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.

At Cloudways, we’re revolutionizing the way businesses scale and grow by offering powerful, easy-to-use cloud hosting services for web applications. With customers at the heart of what we do—and a commitment to boldness, simplicity, and speed—we’re driving innovation across the cloud ecosystem. Now, we’re looking for a Manager of Strategic Marketing Programs to help shape our marketing strategies and maximize customer engagement.

As a Manager of Strategic Marketing Programs, you will be part of our Lifecycle Marketing team, reporting to the Senior Manager, Lifecycle Marketing. In this role, you will be primarily responsible for leading conversion rate optimization (CRO) initiatives across key digital channels, driving customer acquisition improvements in leads sourced through our website, and optimizing user journeys to increase conversion from free trial signups. Leveraging your business acumen, expertise in marketing analytics, A/B testing, and online user  behaviors, you will develop data-driven strategies that enhance user engagement and contribute to business growth. You will also own quarterly impact programs, ideating and formulating plans to engage audiences, drive interest in Cloudways, and grow customer adoption through digital campaigns. You will lead a cross-functional squad consisting of existing members from across the Marketing team, who will bring functional expertise in supporting you as you take end-to-end ownership of projects.

This position will ideally be a hybrid role based in Karachi (in-person presence at least 3 times a week), with an option for fully remote in case of a non-Karachi based hire.

What You'll Be Doing:

  • Optimize Performance: Use analytical tools such as PowerBI, Mixpanel, GA4, and Customer.io (or similar platforms) to monitor and improve website traffic, conversion rates, and email campaign performance.
  • Enhance User Journeys: Identify and resolve friction points within digital customer journeys, improve onboarding processes, and optimize lifecycle marketing to boost customer retention and satisfaction.
  • Collaborate on Churn Reduction: Work closely with Customer Success and Product teams to develop strategies aimed at reducing churn, while optimizing conversion rates to achieve acquisition s goals.
  • Data-Driven Marketing: Develop and maintain dashboards to provide actionable insights into key performance metrics (KPMs), facilitating a data-driven approach to decision-making across teams.
  • Lead Cross-Functional Collaboration: Collaborate with Product, Sales, and Customer Success teams to ensure alignment between marketing strategies and broader business objectives.
  • Drive A/B Testing & Experimentation: Design and implement A/B tests across digital touchpoints to continuously optimize conversion rates and engagement.
  • Customer Segmentation & Personalization: Build audience segments based on data insights to deliver personalized marketing campaigns, ensuring relevance for different customer personas.
  • Growth Initiatives: Lead user acquisition, retention, and lifecycle marketing strategies, focusing on full-funnel marketing to enhance overall growth.
  • Mentorship: Provide mentorship and guidance to junior team members within the growth marketing function to foster professional development and team growth.
  • Automation & Process Improvement: Identify opportunities to automate marketing workflows and streamline processes to improve overall efficiency.
  • Reporting & Transparency: Regularly report on growth marketing initiatives and performance to senior leadership, ensuring clear visibility into progress and effectiveness.

What You’ll Add to Cloudways:

  • 4+ years of experience in growth or lifecycle marketing, ideally in a SaaS or tech company.
  • Ample technical knowledge of marketing analytics platforms such as PowerBI, Mixpanel, GA4, and Customer.io or similar tools.
  • Communication & Leadership Skills: Proven ability to lead cross-functional teams, provide clear communication across departments, and mentor junior team members.
  • Expertise in conversion rate optimization (CRO) and A/B testing strategies.
  • Data Analysis & Consumer Insight: Strong ability to derive actionable insights from data and apply them to improve customer experience.
  • A demonstrated interest in user behavior, customer satisfaction, and retention management.
  • A growth mindset and drive for continuous learning and improvement.

What We’ll Expect from You:

  • An ability to identify and capitalize on growth opportunities, continuously testing and refining marketing strategies.
  • Strong problem-solving skills, with a focus on improving customer experience and achieving marketing goals.
  • A commitment to teamwork and collaboration across multiple departments.
  • A data-driven approach to decision-making and a passion for extracting insights from complex data sets.
  • Excellent project management skills, with the ability to commit to tight deadlines and deliver against expectations on-time and within budget.
  • An eagerness to mentor and guide team members, fostering a collaborative and high-performance culture.

Why You’ll Like Working for Cloudways:

  • Innovative and Exciting Environment: Be part of a company pushing the boundaries of cloud technology and marketing in a fast-growing industry.
  • Professional Growth: We prioritize your career development with access to training, mentorship, and opportunities to grow within the organization.
  • Competitive Benefits: Enjoy flexible working conditions, wellness allowances, professional development support, and more.
  • Diversity and Inclusion: We value diverse perspectives and foster an inclusive environment where everyone has a voice and an opportunity to succeed.

Why You’ll Like Working for DigitalOcean:

  • We are proud to work here. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions. 
  • We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
  • We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work from home stipend to wellness allowance to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
  • We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program. 
  • We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This job is located in Karachi, Pakistan

#LI-Hybrid

#LI-UK1

Apply for this Job

* Required
resume chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in DigitalOcean’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.