**No Agencies Please**

Building a small business is hard but fulfilling. We started Buffer more than 10 years ago and have always been a small business in size and at heart. As a fully remote team, with transparent salaries and working only four days a week, we’re passionate about our vision of supporting small businesses that do good while doing well. Through exceptional customer service and uplifting content, we help companies believe they can succeed and do good along the way. We’re looking for values aligned teammates to join us in building something special! 

Our Culture and Values

Buffer's cultural values are at the core of everything we do. We're building a company that’s focused not just on the bottom line, but also on the happiness of our customers and team. Here are the values that guide our decisions and actions:  

Buffer Values

We hire talented teammates from a wide variety of backgrounds and experiences, and we are committed to a work environment of respect and kindness. Working at Buffer is a collaborative effort built on the foundation of our core values. We try to be “No Ego Doers” who are aware of our assumptions. In our career frameworks, we focus on the journey, growth, and evolution that makes up a career. 

Where You'll Work

Buffer is a fully remote team, spread across the planet. We have teammates, (a.k.a. Bufferoos), in 15 countries, 11 timezones, and 42 cities (and counting!).   As a member of our team, you will be invited to work wherever you’re happiest and most productive.

More about how we work remotely →

About The Role

Buffer is a product-led growth (PLG) company. PLG is a growth model that focuses on the product itself as the primary driver of acquisition, retention and expansion.
 
PLG companies like Buffer often offer a freemium plan, a free trial or some combination of the two. At Buffer, we offer a generous free plan with upgrade ladders, as well as a fully-featured trial. 
 
As the Growth PM you’ll own Buffer’s freemium experience. More than 100,000 people use our free plan each month. These are your people! You’ll shape the customer journey from free sign-up to paying customer. To do this, you’ll become our resident expert on the free plan, the free experience and the funnels and upgrade paths that lead somebody from free to paid. We strive to offer a generous free plan, while ensuring that our freemium strategy is working for our business.
 
You will be responsible for ensuring that our users have the best opportunities to upgrade if and when they’d benefit from our paid plans. This includes ensuring the reliability of our upgrade paths, presentation of paid plans, and optimizing CTAs and paywalls that drive consistent improvements to our free and trial conversion rates across Buffer.
 
This role has a heavy data-driven component as we seek to optimize our free offering for both our customers and our business, so an understanding of SQL is ideal and data analysis chops are a must, along with an extremely curious nature.
 
You’ll work closely with cross-functional teams at Buffer to align our free experience with our strategic vision, define success criteria, and develop clear plans and milestones for product delivery. Day to day, you’ll work hands on and collaborate with your product team to execute on the roadmap and regularly deliver value to our customers.
 
Buffer is a data-driven organization with data-insights distributed to all members of the product development and go-to-market process. You will be responsible for instrumentation, accuracy of data and dashboard reporting of Buffer users’ engagement with in-app value discovery and purchase experience. Navigating data integrity, reliability and performant query structure should be second-nature for you.

 

Who You'll Work With

In this role you’ll report to the Director of Product. Day to day you’ll lead a Buffer EPD team (Engineering, Product and Design pod), which means you will be supported by a Product Designer, Engineering Manager, and two or three Engineers. 
 
Where you’ll be focused on in-app activation and conversion, you’ll also work closely with our marketing growth team and data scientists, who are focused primarily on top-of-funnel and acquisition. You will collaborate your roadmaps with our Director of Growth Marketing to ensure cohesion of all growth efforts across Buffer.
 
As a member of a product management organization you will help shape Buffer’s overall product strategy, end-to-end user experience and growth efforts.
 

What You’ll Be Doing

  • Optimize how freemium works for our business by optimizing revenue from our free plan while adhering to our values of generosity and transparency
  • Own Buffer Free plan end to end
  • Own all in-product upgrade and payment paths
  • Understand and instrument all CTAs and upgrade journeys
  • Drive data analysis to understand upgrade path performance
  • Design and implement experiments to improve the rate of both trial and free-to-paid conversions
  • Understand why users upgrade (or not)
  • Collaborate with design to create experiments, improve UX around upgrade paths
  • Work with your team’s engineers to implement experiments
  • Ensure the overall integrity of our telemetry (event tracking & analysis tooling)
  • Work with other PMs to implement experiments and changes across products
  • Coordinate launch and go-to-market planning in partnership with product marketing
  • Collaborate closely with product, design, engineering, data, and marketing to drive the ideation, research, design, and development of customer-focused features and improvements
  • Keep your team focused and excited to solve customer problems by connecting the work they do to our customer’s success and our larger mission
  • Build alignment across product teams, our leadership team, and other stakeholders

 

Helpful Skills and Experience

  • 0+ years of product management (that’s not a typo, we’re happy to teach you the “product stuff”!)
  • Very strong data analysis skills
  • Understanding of key SaaS metrics including MRR, Churn, LTV, ARPU, and how these metrics impact one another
  • A deep sense of curiosity
  • An understanding of what makes a product high quality, with an extremely sharp eye for detail and intuitive user experiences
  • Strong customer focus and empathy
  • Your friends would describe you as rigorous and highly organized
  • Strong understanding of the product-led growth model and how freemium works within that
  • Experience working with a global team of product managers, designers, engineers
  • Adept at pairing data with product intuition to always keep product decisions moving forward 
  • Clear and concise written skills with an ability to distill and communicate complex topics
  • Bias towards action with an ability to drive results near term as well as the ability to zoom out and connect the day to day work to our large mission

 

Nice-to-haves

  • Product management experience
  • Experience using SQL for data analysis

 

Perks and Benefits

We hope that you're excited by the possibilities that come with working at Buffer! In addition to our unique culture, we also offer these fun perks and benefits.

money bag Competitive salary: Our salary formula adjusts to your cost of living and experience. For this role, the range is: $103,500 - $170,500 USD.

desert island Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive.

flexed biceps Health insurance: We offer health insurance for all of our team members, international or US.

laptop computer Home office setup: Get a laptop + $500 to set up your home office.

glasses Growth mindset fund: Extra money for learning and development.

tent️ Time to recharge: At least 3 weeks/year of minimum vacation and we're currently working a 4-day workweek.

money-mouth face 401(k): With 3% company match.

chart increasing Profit sharing: When the company does well, all team members share the profits. We distribute 8-15% of profits annually to the team.

baby bottle Family leave: 16 weeks of family leave for all parents, fully paid.

airplane Retreats: When we can, we meet in person for company get-togethers. 

hot beverage️ Working smarter stipend: Get some extra cash for a co-working space or coffee shop work.

books Free books and Kindle: Get a free Kindle and all the free books - digital, physical, and audio - you like, anytime.

umbrella on ground Sabbaticals: Take a 6-week break, fully paid, after every 5 years with Buffer.

 

Here's our hiring process

Step 1: Submit your application. We would love to hear from you and learn how you align your values!

Step 2: Take Home Assessment. We try to keep these short and effective to be mindful of your time. 

Step 3: Technical and role fit chat with the hiring manger for this role. 

Step 4: Chat with our CPO. 

Step 5: Final Chat with our CEO. 

 
 

Our Hiring Timeline

Thank you for your interest in Buffer and the Growth PM role!  Our overall hiring process takes about 4-8 weeks, from the time you are contacted for the first interview.  If you feel like this role is calling out to you, we'd love to learn more about you.  We're always open to continuing the conversation.

 

 

Apply for this Job

* Required
  
  


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Buffer’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.