About Betterment
Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).
About the role
We are seeking a Senior Brand Designer to join our dynamic in-house creative team.
In this role, you will shape the design of our B2B business lines to deliver our brand story in compelling and thoughtfully designed ways. You will lead design initiatives, with a solid awareness of our different audiences and their different levels of financial know-how.
Reporting to the Sr. Director of Brand Creative, you will work with a team of creatives and marketers to help grow our B2B business lines. Your responsibilities will include redefining and advocating for a design-forward, customer-centric experience across our two B2B business lines, Betterment at Work and Betterment for Advisors. You will lead conceptual development and hands-on execution of advertising, sales materials, product demo videos, social posts, research reports, content programs, and event spaces. You will work within our recently refreshed brand guidelines, while also pioneering new visual ways for our B2B brands to be expressed as we launch new products and campaigns.
The ideal candidate is a strong conceptual thinker with a broad range of visual design skills, covering everything from digital campaigns to branding. This role requires a strategic mindset with strong leadership skills and understanding of B2B marketing, and who can collaborate effectively and manage multiple priorities from creative concepting to iterative design.
This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.
- New York City: $115,000 - $145,000
We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.
A day in the life
- Ensure all creative work aligns with brand guidelines and standards, while also having a sense for when design systems need to evolve
- Partner closely with marketing and creative operations to see the work from ideation to completion
- Work with SMEs and copywriters to craft compelling, meaningful design, with an understanding of the messaging, strategy, and nuance for each target audience
- Manage multiple projects simultaneously and effectively prioritize based on urgency and importance without compromising quality
- Attend team meetings, brainstorming sessions, and design critiques to share insights, provide feedback, and contribute to collective problem-solving
- Work closely with all stakeholders, from top of funnel sales enablement to post-sale client onboarding and experience; this role requires a strong understanding of the B2B sales journey
- Assist in hiring a Jr. Brand Designer who will report to you and support hands-on design execution
What we’re looking for
- An experienced visual designer who is able to translate technical and financial complexity into visual simplicity
- Strong typographic skills and an understanding of data visualization
- Experience in editorial layout, page design, and use of grid systems
- An open, effective, and proactive communicator
- Experience managing people and providing honest feedback in a constructive manner
- Ability to adapt to changes in direction, knowing when to ask questions, and use judgment on when the perspective from the design team can improve process
- Can clearly articulate your design decisions and you can comfortably (and enthusiastically) present work to cross-functional teams
- Proficiency in Adobe Creative Suite, Figma, Asana, Google Workspace, Slack
- While it’s not required, it’s a plus if you have experience in finance, healthcare, or a similarly regulated industry
What being at Betterment means for you
We change lives
Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.
We set audacious goals
We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.
We value all perspectives
When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
We invest in you with:
- A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
- Flexible paid time off (and encouragement to use it!)
- Meaningful opportunity for community building through our 7 Employee Resource Groups
- Empowerment to own and lead change and affect the business
- Dedicated professional development opportunities
- Lunch from our in-house chef three days a week at our NYC headquarters
What happens next
We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.
In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.
On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.
We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.
Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Come join us!
We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.
E-Verify Statement
Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)
CPRA Language - CA Applicants ONLY
We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email team.hire@betterment.com.