Eight Sleep is the first sleep fitness company. At Eight Sleep we design products at the forefront of sleep innovation. Our mission is to make people’s sleep count for more, using innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody—changing the way people sleep forever and for better. 

We've just launched our temperature-regulated smart bed, the Pod. It's an absolute game changer, improving people's health and happiness by changing the way they sleep. Early feedback is great, but we still have a long way to go toward achieving our mission. Backed by leading Silicon Valley investors including Valor Equity Partners ,Founders Fund, Khosla Ventures and Y Combinator, we’ve raised over $150 million (Series C) to date. We were recognized as one of Fast Company’s Most Innovative Companies in Consumer Electronics in 2018.

That's why we are hiring a Content & Social Media Strategist to elevate our content across channels, with the opportunity to define an overall strategy and tactics that can turn content into an engine for brand growth.This role will be responsible for strategy and implementation of content initiatives for the Eight Sleep brand across social media accounts and other brand-owned channels. This position reports to the Director of Brand Marketing.


How you’ll contribute:

First and foremost, we are a mission-driven company, so passion for what we do and our mission is key. The end goal of this role is to build the brand through content that engages the target audience, while also measuring how this content drives member acquisition and engagement. At a high level, the role encompasses three areas:

  • Crafting a content strategy for our brand-owned channels that increases brand awareness and drives qualified traffic into our funnels
  • Executing on that strategy, implementing best practices across all owned content
  • Recruiting and managing third-party content contributors and multimedia creators as needed


Some other details about the role:

  • Content strategy: Establish clear pillars and drive multimedia marketing calendar for the brand. Use your creativity to define our category of sleep fitness through owned channels.
  • Social strategy: Leverage social media best practices to drive owned channel growth and deeper engagement on these platforms. 
  • Content production: Create premium pieces of content on a variety of topics relating to health, sleep innovation, wellness, performance. Pieces must be thought for the enjoyment of both members and prospective members.
  • Content distribution: Work closely with the Growth team to find opportunities to distribute each content piece via owned channels (email, organic social, app), and through partnerships with other brands and outlets including guest posting.
  • Team building and management: Using a defined department budget, collaborate with contributors to deliver on the needs of the content calendar.
  • Reporting: Report on  KPIS and continue  to iterate on our strategy to ensure we hit goals.

What you need to succeed:

  • You are interested in the health and wellness space, particularly in sleep, as well as an understanding of the topics that appeal to Eight Sleep members. 
  • You have documented experience producing compelling content that drives engagement & awareness across channels. Including but not limited to owned social content, videos, blog posts & more. 
  • You have a deep understanding of how different content formats can be leveraged across popular online platforms.
  • You have high design standards, are comfortable working with design team to create compelling visual content that engages consumers on owned, earned and paid channels
  • You are familiar with the latest tools to efficiently monitor all content marketing efforts and optimize for KPIs.
  • You’ve built reports that properly convey the impact that a content strategy has on the business.
  • You thrive as an independent thinker, and can strategize how to achieve goals even in open-ended ambiguous environments.
  • Strong collaborator, can build and scale a team.
  • You enjoy working remotely.
  • You are excited about the opportunity to build a fast-growing brand into an iconic company.

Bonus points for:

  • Direct creator experience with multimedia for digital platforms: you’re a professional or amateur photographer, videographer, illustrator, designer, or similar. 


Why you’ll love Eight Sleep: 

  • We’re a tight-knit, passionate team that’s working to impact people’s lives by improving the way they sleep
  • Leadership is committed to employees’ wellness and career development
  • You’ll get a better night sleep every night; all full-time employees receive the Pod
  • Unlimited PTO 
  • 100% employer contribution for medical/dental/vision insurance
  • Fully distributed workforce
  • Role ownership, and uncapped growth opportunities 


At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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