Position Summary
Effectual is seeking an experienced technologist to join our team as a Technical Product Marketing Specialist. As an AWS-only Premier Consulting Partner, we deliver innovative cloud solutions exclusively on Amazon Web Services (AWS). In this contract role, you'll work directly with internal stakeholders to understand specific service offering needs and develop go-to-market strategies that communicate the unique value of our AWS-focused services. Your blend of technical acumen and marketing expertise will power our sales enablement efforts—translating advanced AWS capabilities into clear, compelling messaging for our customers and partner ecosystem.
Responsibilities
- Technical Enablement: Define and deliver technical solution benefits, positioning, and expertise to sales representatives and solution engineering teams, ensuring all messaging highlights AWS as the foundational cloud platform.
- Positioning & Messaging: Develop product and solution messaging specific to AWS service offerings, tailoring content by buyer persona, and crafting strategies to overcome competitive objections.
- Sales Enablement: Create and refine sales materials—including scripts, presentations, and demonstration outlines—that highlight the unique advantages of AWS-based solutions. Ensure internal sales teams and channel partners can confidently communicate these benefits.
- Marketing Support: Contribute to marketing programs, campaigns, and collateral, incorporating AWS best practices to drive demand and differentiate our services in a crowded marketplace. This includes customer stories and case studies.
- Interpersonal Effectiveness: Employ strong communication and emotional intelligence skills to gather input from stakeholders, manage expectations across teams, and influence decision-making in a dynamic organizational environment.
- Strategic Thinking & Execution: Translate abstract AWS-centric concepts into actionable go-to-market plans, from initial idea to execution-ready deliverables.
- Go-to-Market Collateral Development: Develop comprehensive GTM collateral that emphasizes our AWS expertise, ensuring organizational readiness and alignment across sales, marketing, and technical functions.
- Competitive Analysis: Continuously research the competitive landscape, maintaining up-to-date comparisons and evaluations of other AWS-focused consultancies to inform messaging and positioning strategies.
Qualifications
- 5+ years of experience in technical product marketing, cloud solutions, or a related field.
- Proven track record of working with customers to understand and translate their cloud technology needs into actionable outcomes.
- Strong experience synthesizing data from multiple sources and developing clear, portfolio-level messaging.
- Exceptional communication and collaboration skills, with the ability to work effectively across engineering, marketing, and sales teams.
- Technical knowledge of cloud computing services, including AWS offerings (e.g., Analytics, Compute, Databases, Security).
- Self-motivated and able to work independently in a part-time contractor capacity.
Location: Remote or hybrid option
This job description may not be inclusive of all assigned responsibilities, or aspects of the job described, and may be amended anytime at the sole discretion of the Employer. Responsibilities are subject to possible modification to reasonably accommodate individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship. Effectual Inc. is an EEO employer and does not discriminate on the basis of any protected classification in its hiring, promoting, or any other job-related opportunity.
