Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We’re proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world. To learn more about us click here.

Job Title: Demand Generation Director
Reports to: Head of Marketing
Location: London - Hybrid 3 days from office and 2 days from home
Key Relationships:

Job Purpose:

This role requires industry expertise in building and managing B2B Marketing organizations. The ideal candidate has a deep understanding of the customer journey and the specific nuance between a high-value enterprise customer, the complex mid-market segment, and the growing small business audience. The successful candidate must have experience in driving acquisition, account-based marketing, and sales enablement efforts.

What you’ll do:
 

  • Create and execute demand generation initiatives to drive new leads and improve our existing database
  • Execute digital marketing campaigns to drive profitable sales, grow brand awareness, and acquire new customers. Including PPC, SEO, Display advertising, Ad Words, Email, OOH.
  • Develop integrated paid and organic programs that significantly increase lead gen and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
  • Use data to analyze campaign outcomes in detail, drawing insights and presenting results clearly to plan monthly, quarterly, and yearly marketing strategy
  • Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot) to increase conversion rates to marketing qualified leads and improve the integrity of the overall database
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
  • Partner closely with other leaders on the Marketing, Sales, and BDR team to develop and promote marketing materials to drive awareness and interest and measure the results of those initiatives
  • Drive marketing programs that generate the MQL pipeline required to achieve revenue targets— ensuring that marketing coverage is on-target and high-quality
  • Continuously seek to maximize marketing investments that foster testing and innovation
  • Grow and mentor a team responsible for demand generation, field & partner marketing, digital marketing, and growth marketing
  • Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, strategic opportunities, and retention of clients.

Who you are:

  • 5+ Years of experience in paid performance marketing or demand generation with B2B SaaS organization
  • Experience implementing and working with modern marketing stack platforms (CRM, Attribution, Automation, Analytics, etc.)
  • Excellent analytical skills (Excel, SQL a plus) with multivariate testing experience
  • Strong project management skills and experience with superb attention to detail
  • Excellent at developing, executing, and measuring innovative and results-focused demand programs and campaigns
  • Analytical skills, specifically around program measurement and ROI, and program execution skills
  • Experience creating marketing materials.
  • A deep understanding of demand tactics (digital to physical)
  • Leadership experience (managed teams, including close alignment with BDR teams)
  • Experience scaling partner marketing programs
  • Ability to work within a budget and under tight deadlines
  • Proven experience developing and executing digital marketing strategies to drive profitable sales, grow brand awareness, and acquire new customers. Including PPC, SEO, Display advertising and Ad Words
  • Familiarity with tool sets such as HubSpot, AdWords, Google Analytics and their capabilities

What you’ll get:

  • Competitive Equity Package: Earn more than just a competitive salary. Receive equity shares to gain wealth as the company grows.
  • Dental Insurance: Your health and well-being is important to us!
  • Gym & Wellness Reimbursement: Training for a big race? Don’t sweat it. We offer gym reimbursement for all employees.
  • Generous Vacation Policy: We think time off is essential… and we encourage it!
  • Duvet Day: Perfect for those cold winter days, when you don’t want to escape the warmth of your bed!
  • Mental Health Day: You deserve a day off! A chance to recharge and enjoy ‘Me Time’
  • 4 weeks of ‘Work from Anywhere’: Whether you’re working from the beautiful beaches in the Bahamas or by the fireplace on your ski trip in Switzerland - just make sure to send us a picture!
  • Professional Development: We’re here to help you hit your career goals to help get you where you want to be.
  • Company issued laptop: Who wants to work from their personal laptop? Let’s keep work and personal life separate!
  • Unlimited Coffee, Drinks & Healthy Snacks: Because we love spoiling our team!
  • Annual Team Summit: Got the travel blues? Our all-team summit in Hong Kong is a good place to start.
  • Free Bicycles - We provide free cycles for employees, whether its a bike ride for exercise or to grab lunch!
  • Flexible Working: We offer you an autonomous environment to perform at your highest level!

Headquartered in London with offices in New York, Hong Kong, Singapore, Melbourne, Toronto, and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. Come and join the Easyship team!

Get to know our marketing through the eyes of Chris Henderson, our Head of Special Projects.

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