Marketing Coordinator - Hindi Market
We are preparing to launch into the Indian market with our Sportsbook and Casino Games. The CRM Coordinator will contribute to maximising growth and customer retention through implementing strategy and communications to a market we aim to launch into.
Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming.
Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.
Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.
Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today!
What you will do:
● Coordinate all Indian-Market based communication and content to enhance the user experience and stages of the player lifecycle. Focusing on retention marketing.
● Recommend and develop optimal plans for delivery of campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate.
● Enhance player lifetime value, reduce churn and implement relevant CRM strategy in the Chinese market.
● Collaborate with the content and marketing teams.
● Work closely with the acquisition team to maximise the growth of campaigns in the Chinese market, as well as the company vision to launch into this new market.
● Be responsible for researching and sourcing relevant content to communicate with our player base.
● Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.
What you will bring:
● Retention marketing knowledge.
● Passionate team player with the ability to work with colleagues across departments.
● An eye for detail, enhancing the experience of customers through top-line communication.
● Fluent Hindi and English both written and spoken
● You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
● Detail-oriented and well organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in.
● You can manage complexity and to progress with several tasks at a time.
Desirable qualifications:
● Familiarity with EDM & other CRM marketing tools is desirable.
● Gambling and sports knowledge would be highly regarded.
Bonus points if you also have:
- Sports & Gambling knowledge advantageous
- Cryptocurrency knowledge would be advantageous
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom
Some of the perks of working for us:
- EAP access for you and your family
- Access to over 9,000 courses across our Learning and Development Platform
- Paid volunteer day
- Two full-time barista’s who will make your daily coffee, tea or fresh juice!
- Daily catered breakfast
- Massage Wednesdays - we get professionals to do this!
- Team lunches and happy hour in the office from 4pm on Fridays
- Fun office environment with pool tables, table tennis and all your favourite gaming consoles
- Help yourself drinks fridges and snack shelves
“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”
We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.
