Brand Manager
Are you passionate about creating unforgettable brand experiences that captivate audiences and drive growth? Do you possess the creativity and strategic mindset to elevate our brand to new heights? If so, you could be the Brand Manager we’re looking for!
We're looking for a talented and passionate Brand Manager to join our team at Easygo. You will play a pivotal role in establishing our brand's foundations, driving market fit, and taking our brand to new heights.
You'll collaborate closely with various teams to ensure our brand identity resonates with our target audience and sets us apart in the market. If you're a strategic thinker, creative problem solver, and a brand enthusiast, we encourage you to apply.
You’ll bring your expertise to bring together the mission, vision and values across the different areas, by formulating guidelines, marketing strategies, tones of voices, and thus, taking our brand to new heights!
You will have plenty of support from the Chief Product Officer, as well as the Head of Product Design, and report directly to the Chief Creative Officer. As mentioned, you will have the opportunity to move into a potential Head of Brands further down the line and create a branding team.
Who are we?
Easygo is the Australian powerhouse behind some of the world’s fastest growing online brands including Kick and Stake.
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.
Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 260+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today!
What you will do: (Role & responsibilities)
- Develop and implement a comprehensive brand strategy for multiple brands under the Easygo umbrella ensuring alignment with the company's mission, values, and goals.
- Conduct market research to gain insights into customer preferences, industry trends, and competitors to inform brand decisions.
- Lead the development of creative brand activations that authentically connect with our audience and drive brand affinity.
- Manage product communication across the organisation including creating excitement around new feature launches, channelling feedback and managing issue resolution.
- Develop and maintain brand guidelines, including visual and messaging elements, to maintain a consistent brand identity across our portfolio.
- Collaborate with marketing, design, product, and other teams to integrate the brand into all aspects of our business.
- Monitor and analyse the brand's performance both internally and externally, and making strategic recommendations for improvement
- Build and maintain relationships with internal and external stakeholders to drive brand partnerships and collaborations.
What you will bring:
Essential experience
- At least 10 years of proven experience in brand management, with a track record of successfully building and growing brands.
- Strong understanding of marketing principles, including branding, positioning, and consumer behaviour.
- Experience in managing brand activations and experiential marketing campaigns is a plus.
- Strong analytical and problem-solving skills with an ability to make data-driven decisions.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams.
- Familiarity with digital marketing and social media platforms.
Desirable qualifications
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
Some of the perks of working for us:
- EAP access for you and your family
- A full-time barista who will make you coffee, tea and fresh juices
- Daily catered breakfast
- Massage Wednesdays - we get professionals to do this!
- Friday parmas/pub lunch, plus happy hour in the office from 4pm
- Fun office environment with pool tables, table tennis and all your favorite gaming consoles
- Paid volunteer day
- Help yourself drinks fridges and snack shelves
“We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant”
We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.
