About EarnIn 

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. 

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey. 

Position Summary 

EarnIn is seeking an innovative, customer-focused, and results-driven Chief Marketing Officer (CMO) to join our Executive Leadership Team (ELT). As CMO, you will play a pivotal role in shaping EarnIn's marketing vision, leading transformative growth initiatives, and scaling customer acquisition efforts in a dynamic, fast-paced, and consumer-centric environment.

This high-impact role is ideal for a proven marketing leader with a track record of crafting unique product positioning, driving successful product launches, optimizing marketing channels, and fostering organic engagement. You'll be instrumental in ensuring the brand’s tone and voice resonate deeply with our customers, creating a beloved and cohesive identity. Beyond execution, this position requires a strategic thinker who contributes to high-level decision-making and drives collaboration across the organization.

As a key member of the ELT, you will report directly to the CEO, leading and empowering the marketing organization to deliver on EarnIn’s vision and ambitious growth objectives. This role offers a unique opportunity to shape the future of our brand and customer relationships.

The US base salary range for this full-time position is $375,000 - $475,000 + equity + benefits. Our salary ranges are determined by role, level, and location.

This is a hybrid position requiring a minimum of two days per week in our Mountain View, California office. If you are excited about making a meaningful impact and driving growth at scale, we’d love to hear from you!

What You’ll Do

Key Responsibilities: 

  • World Class Product Positioning: Strengthen EarnIn’s market position by overseeing a cohesive positioning and messaging strategy that differentiates and celebrates the company’s innovative products. Ensure consistent messaging across products and channels to enhance brand awareness and drive growth.
  • High Growth Strategy Development: Lead a comprehensive marketing roadmap that aligns with EarnIn’s growth strategy and customer acquisition, engagement, and revenue growth goals. Identify, build, and scale paid and organic marketing channels to drive revenue growth. 
  • Product Launch and GTM Leadership: Lead product launch initiatives to drive adoption and retention. Develop and manage demand generation campaigns, optimizing customer acquisition, and nurturing customer relationships to fuel sustainable growth. 
  • Lead Grassroots Growth: Develop and implement grassroots marketing efforts, leveraging community engagement and local partnerships to drive brand awareness and customer acquisition.
  • Customer-Centric Marketing: Build upon a deep understanding of our customer and analytics to create personalized, targeted campaigns aimed at enhancing customer engagement, increasing lifetime value (LTV), and improving return on ad spend (ROAS). 
  • Cross Functional Collaboration and Team Leadership: Build and mentor a high-performing marketing team, ensuring strong alignment between marketing and product teams. 
  • Partnership with Executive Team: Collaborate with Executive Leadership to ensure marketing strategies are aligned with EarnIn’s overall business objectives and growth targets.  

What We’re Looking For:  
Marketing Leadership: 10+ years of progressive marketing leadership experience, preferably in B2C environments, with a proven ability to scale and drive impactful strategies.

  • Product Positioning & Launch Expertise: Demonstrated success in crafting unique product positioning and executing impactful product launches that drive user acquisition, engagement, and retention.
  • Channel Growth & Optimization: Proven experience in scaling and optimizing paid, organic, and grassroots marketing channels to achieve measurable growth.
  • Process & Framework Development: Expertise in designing and implementing scalable product marketing processes and frameworks that drive efficiency and results.
  • Data-Driven Decision-Making: Strong analytical skills with a deep understanding of data analytics, customer segmentation, and performance metrics to inform and optimize marketing strategies.
  • Product and Market Innovation: Demonstrated ability to collaborate with product teams to develop and implement marketing strategies that effectively promote innovative products, ensuring alignment with market trends and customer needs.
  • Team Leadership: A hands-on leader with the ability to build, inspire, and mentor high-performing teams. Skilled in aligning teams around shared goals and fostering a culture of development and collaboration.
  • Executive Influence: Exceptional communication and presentation skills, with experience engaging and influencing C-suite executives and board members.
  • Customer-Centric & Mission-Driven: Strong customer empathy and a commitment to aligning marketing strategies with the company’s mission and values.

 

 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in EarnIn’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.