Senior Growth Marketing Manager- Paid Search

About EarnIn:

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

We are seeking a Senior Growth Marketing Manager with a strong focus on Paid Search channels (SEM), including Google Paid Search and UAC, Apple Search Ads (ASA), and Performance Max campaigns with visibility into social, display, and video. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand EarnIn’s community.

The US base salary range for this full-time position is $162,000 - $198,000 + equity + benefits. Our salary ranges are determined by role, level, and location.
This is a hybrid position with the expectation of working from our offices in Palo Alto 2 times per week.

What You'll Do:

Build & scale marketing campaigns to maximize efficient user growth for existing and new paid channels, including paid search (SEM), social, in-app video and display, programmatic, and retargeting
Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics
Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.
Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts.
Conduct in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities
Work cross-functionally with analytics, product, creative, and finance
Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value

What We're Looking For:

Paid Search Expertise: Strong experience in managing and optimizing campaigns in Google Paid Search, Apple Search Ads (ASA), Google UAC, and Performance Max.
Data-Driven: Ability to leverage data and analytics to identify trends, opportunities, and areas for optimization within Paid Search.
Experimental Mindset: Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance.
Results-Oriented: Demonstrated ability to meet and exceed performance goals through thoughtful analysis, creative problem-solving, and strategic execution.
Collaborative Team Player: Work closely with internal and external stakeholders to ensure alignment on goals and strategies.
Technical Skills: Proficiency in SQL is highly valued but not required.
Experience: 7+ years in a performance-driven, media buying role with a strong emphasis on mobile acquisition and Paid Search.
Attention to Detail: Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail.
Strong Communication: Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners.
Ownership Mentality: Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes.
Passion for Earnin’s Mission: A genuine interest in helping build a financial system that works for everyone.

Preferred Background:

BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields.

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.

EarnIn does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Location (City) *

Resume/CV *

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

LinkedIn Profile

Are you legally authorized to work in the country that this role is based? *

Do you need, or will you need in the future, any immigration-related support or sponsorship from EarnIn in order to begin or continue employment with EarnIn? *

What is your preferred pronoun?

Do you have a preferred name you would like to be called?

Have you previously applied to a role at EarnIn? *

What is your primary mailing address? *

^{Should you receive an offer, this will be used for offer and onboarding purposes.}

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in EarnIn’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Are you Hispanic/Latino?

Please identify your race

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

Security Code *

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.