At dYdX you'll have an opportunity to build state-of-the-art decentralized technology that will redefine global financial markets. By joining us at this early stage you will make fundamental decisions that will shape the course of dYdX. We prefer passionate quick learners with a history of excellence at top companies and/or universities.

About dYdX:

  • We've built the world's leading decentralized exchange for spot, margin, and perpetual trading
  • dYdX is founded by an ex-Coinbase, ex-Uber engineer, with a Princeton CS background. Our team has previous experience at Google, Bloomberg, Amazon, Bain, NerdWallet and other top companies
  • We're a world-class team with top backers and advisors, including Andreessen Horowitz, Polychain Capital, Brian Armstrong, Fred Ehrsam, Naval Ravikant, Elad Gil and more

RESPONSIBILITIES:

  • Own the development and execution of dYdX’s overall community growth strategy in Greater China across multiple aspects: new user acquisition, trader retention strategies, education and engagement campaigns, and being the frontline voice of the dYdX trader.
  • Build user acquisition pipelines and growth strategies for new products/features. These strategies include:
    • PR and media services
    • Partnership development
    • Influencer marketing
    • Funnel instrumentation
  • Develop and execute PR and media campaigns:
    • Grow the trader community via WeChat and Weibo
    • Guide community opinion and lead project discussion in Mandarin
    • Develop, translate, and distribute localized content
    • Build relationships with leading blockchain media companies
    • Foster organic discussions in forums, blogs, and on social media
    • Optimize SEO and SEM on Baidu for content marketing
  • Leverage analytics tools such as Google Analytics, Amplitude, and Metabase 

REQUIREMENTS:

  • Fluency in English and Mandarin Chinese
  • Be physically located in Mainland China or East Asia
  • 4+ years experience working in a marketing/growth environment
  • Build relationships with large trading firms and the most important crypto companies 
  • Project management, time management, ability to multitask and work on different types of projects concurrently
  • Communicate effectively and in a structured manner across all mediums

NICE TO HAVES:

  • Experience with trading and markets (particularly crypto)
  • SQL experience

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