VP, Digital Strategy 

About Golin

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. 

 

We Go All In, in everything we do. We’re especially committed to Go All In for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our Lifetime benefits program. Lifetime offers flexible time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly Lifetime stipend for the gym or hobbies. We really do want you to play as hard as you work! 

 

Why Work for Us?

We are a global agency of run by 1,700 diverse, bright and eager individuals collaborating with us in more than 40 cities around the globe. Some in offices, some working remotely. But regardless of our geographies, our passion for collaboration is the #1 reason clients and colleagues enjoy working with us.

This love for working together isn’t new for us…it started 60 years ago when our founder insisted that personal egos be set aside for the greater good of the agency. Because he knew great work starts with inspired teamwork. Our love for working together is how we get clients and colleagues to work with us and stay with us for decades. And how we launch brands, build careers, win awards and make everlasting friendships.

 

We are ready to Go All In for you…

Because we promise together, we will make the best work of our lives and create change that matters. If that sounds like something you could wake up every morning to help with, then read on.

About the Team:

We believe relevant brands earn their place in culture. In the age of ad blockers and information on-demand, it’s not something they can simply pay their way into anymore. That’s why we believe our earned-first approach to engagement and virtual experiences not only gives us a competitive advantage, but also explains why more than half of our work as a progressive PR agency is digital and social in nature. 

About the Role:

Golin is currently looking for a VP, Digital Strategy to join our growing team of social and digital experts who excel at making brands hyper-relevant to their target audiences through a deep understanding of the always-evolving world of digital media and platforms. You'll work on multiple accounts with a rock star team of digital account pros, creatives, analysts, influencer marketing specialists, media buyers and digital strategists to determine and execute multi-channel social strategies aligning with client campaigns, priorities and initiatives, oversee the content creation process, monitor issues and trends, as well as contribute to creative ideation for social-first campaigns for the client with innovative approaches to engage with and influence our clients' target audiences across the digital ecosystem. You will also collaborate across disciplines (analytics, paid, influencer) to ensure adherence to strategic direction, ongoing optimization, insight gathering, and consistency in measurement, KPIs, and goals.  You'll activate across digital platforms (Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, TikTok and more) in both organic and paid tactics to drive results. 

Our ideal team member has social media strategy and planning experience in both B2B and B2C environments, is a trend-obsessed, future-looking storyteller – a person with strong writing skills, a track record of strategic and critical thinking with a creative flair, and an eagerness to expand their expertise in our clients’ industries.

This client-facing role calls for a hard-working digital strategist who’s more than capable of crafting paid/owned/earned strategies based on community insights, who isn’t shy to jump in and optimize social content to enhance performance, and who can push both the client and the team to think about new & emerging platforms for our clients to shine on.

Sound like an opportunity you’d like to pursue? Read on for more details:

What You’ll Do:

  • Drive day-to-day execution of social content with a community-first approach; Oversee the execution of plans for small to medium-scale digital activations
  • Lead overall social approach to community management, engagement, content strategy, etc. 
  • Serve as a primary day-to-day client contact, connecting the dots cross-functionally across different lines of the business 
  • Initiate and drive social/digital strategy development (inclusive of paid/owned/earned) with some direction/oversight
  • Partner with analytics to report results, insights, and recommendations for all digital activations
  • Demonstrate a deep working knowledge of the client’s digital/social landscape, and be able to spot opportunities and derive insights for our clients to evolve, grow or push the boundaries of what they do online
  • Own and build upon a strong foundational knowledge of how to engage a variety of audiences through online tactics
  • Frequently collaborate with paid, influencer, creative, and analytics teams to create integrated and innovative storytelling content for clients  
  • Live and breathe social media – Serve as go-to for team on current events, social media trends/platforms/best practices, and culture
  • Contribute to digital thought leadership pieces for internal and external use
  • Lead multiple projects/teams at one time, effectively prioritizing in real-time to meet deadlines and manage your workload
  • Maintain basic knowledge of our proprietary tools
  • Oversee team’s work, building knowledge, skills and effectiveness of junior team members as needed

Qualifications:

  • 10+ years of relevant experience; Consumer......B2B experience a strong plus
  • Curious and future-minded, with an eye for the next big thing
  • Social media savvy: informed, live online, trend watcher, news junkie
  • Strong working knowledge of social media practices to fuel organic content planning
  • Keen to leverage data and technology to understand social trends, user behaviors and conversation dynamics
  • Deeply familiar with major and emerging social networks, including content best practices, user dynamics, platform functionality & pipeline updates; how platforms are used and how they COULD be used
  • Commitment to excellence – ability to manage time, work efficiently and effectively while juggling multiple projects with teams and clients across offices and departments 
  • Adaptable to rapidly evolving client needs 
  • Proficiency in Microsoft Office, social media management tools (Sprinklr, HootSuite, Khoros, etc.) and in project management tools (AirTable, Sharepoint, Slack, etc.)  
  • Expert understanding and experience integrating all elements of the digital landscape into comprehensive strategies, including basic analytics, social listening, content creation, community engagement, influencer marketing, and paid social tactics
  • Excellent communication skills, both written and verbal
  • Demonstrated client presentation, management and counseling experience

Preferred:

  • Experience managing paid social campaigns is a plus
  • Experience with large, complex brand(s) preferred 

 

Please note: Preferred location is Dallas, and we are open to considering qualified remote candidates in other locations.

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range: $120,000 - $219,000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

 

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

#LI-KW1

#LI-CP1

#LI-DNI

 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add another education
+ Add another employment


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Circa - IPG DXTRA’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.