Head of Analytics & Research Strategy, Corporate Affairs, Weber Shandwick NA. 

Job Description:

The NA head of analytics and market research strategy for corporate affairs, will serve as the region’s most senior market research and analytics strategist supporting corporate affairs and public affairs practices and BSF brands (KRC Research, Powell Tate, United Minds, Myriant, WS CA and PA), providing strategic counsel to clients, driving innovation and new offerings in partnership with KRC Research and A+I across CA and PA, providing insights for new business pitches and helping build our reputation as the leading corporate practice in North America.  

The ideal candidate for this position will have prior experience selling and marketing scaled custom analytics and research solutions to sophisticated corporate communications and C-Suite clients. They will be curious, organized, methodical, and proactive. They will have deep functional expertise in research, data and analytics combined with a passion for translating and connecting these insights into solutions.

Responsibilities  

This leader will be responsible for ongoing development of the insights suite that powers our Corporate affairs and public affairs value proposition. They will ensure narrative intelligence is seamlessly integrated end-to-end into our corporate work and remit and will work with BSF finance leaders in the region on pricing strategies to drive profitable growth. They will work with KRC Research leaders, product leads, and A+I leaders across CA and PA to design integrated analytics and insight offerings across primary and secondary research resources/approaches and ensure the agency has the right vendor partners, licenses and subscriptions for efficient and high quality quantitative and qualitative research & analysis. They will provide senior counsel to top tier CA/PA new business opportunities, including proactive targets, and make recommendations regarding research investments for priority business pitches.  

 

They will play a leading role in recruiting new talent as well as training and skills building. They will build relationships with key stakeholders as well as Major Engagement Council CXLs to proactively identify new business opportunities, conduct thought leadership and use research to open new doors for growth.  

Requirements 

  • 15+ years of related professional experience within an agency, consulting or corporate setting (15+ research experience; 10+ analytics experience)
  • proven ability to counsel Fortune 100 clients;
  • Talent development experience and skill in building, leading, coaching, and motivating research and analytics teams 
  • Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations 
  • Political or public affairs experience at federal or state level; Experience with crisis and issues management, reputation building and investor relations
  • Ability to design research, analyses, and test plans to explore hypotheses such as optimizing communications regarding creative and channel mix
  • Passion for innovation and technology
  • Behavioral Science experience is a plus

Skills

  • Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data)
  • Experience using media/marketing intelligence, social listening or other research tools such as: Talkwalker, Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and/or Comscore
  • Experience with data visualization tools and approaches (e.g., Tableau, Datorama, Google Data Studio) for reporting and dashboards 
  • Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, Python, R, SAS, SQL, is a plus 
  • Experience using standard office productivity tools, including MS Office (Word, Excel and PowerPoint) is expected 
  • Hands-on experience in managing data and data mining 
  • Ability to develop frameworks for steering complex insight/analytics projects

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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