We are building a world class Marketing organization at Duolingo with the goal to make a significant impact on the company's already rapid global growth. We want to make sure we are both innovative and rigorous as we build out our analytics function and determine the most high impact ways to spend our dollars/pesos/pounds and yen.  We are looking for a technically conversant leader, coach, problem solver, and marketing analytics guru to lead a newly formed Marketing Analytics team and to partner with stakeholders in Finance, Product and Marketing Technology. This role will report to the Head of Global Media and will play an instrumental role in building the foundations of measuring and understanding the impact of our media spend and marketing campaigns.

Duolingo is the most popular language learning application in the world, with over 500 million learners and hundreds of billions of data points. We are passionate about educating our users, making fact-based decisions, and finding elegant solutions to complex problems. While we take our mission to heart, we don’t take ourselves too seriously; we are creative, and we have fun at work everyday. If this sounds like you, then come help us build the next-generation learning company! 

You are…

  • A leader of analytics teams with extensive experience providing strategic guidance and decision support to decision makers in marketing and finance.
  • A creative and innovative problem solver and storyteller with data, comfortable with helping partners think and solve difficult business challenges. You thrive on partnership and are able to build the bridge between the requirements of the business and the needed insights and analytics to help the business reach their goals.
  • Have experience with setting marketing objectives, marketing measurement (experimental design and incrementality testing) and attribution (including marketing / media mix modeling), optimization of targeting and creative within and across marketing channels (omni-channel marketing), setting requirements for marketing data, and personalized marketing.
  • Have consistently prioritized coaching members of your teams and growing leadership on your teams throughout your career.
  • You are familiar with data science tools and methods including R, Python, SQL.

You will…

  • Leverage a variety of data sources to create strategic marketing insights and recommend and build marketing success metrics, reporting, and spend allocation.
  • Educate the organization around marketing analytics, protocols, and implementations. Enhance the team’s abilities to report on performance, focus on impact, and provide transparency about critical analytics workstreams
  • Build and manage the Marketing Analytics team – a dedicated group within the Marketing function 
  • Present findings and strategic recommendations with clarity and concision to business partners in Marketing, Finance and Product
  • Manage and prioritize requests from team members and cross functional partners and set realistic expectations. Transparently communicate about priorities on a regular basis.
  • Partner with Marketing Technology to build increasingly detailed models of acquisition spend and channel attribution to deliver increased spend efficiency and higher ROI by improving the measurement and efficiency of marketing and media performance

You have...

  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related field
  • 7+ years of analytics experience with at least 3+ years leading a team of analysts in a fast-paced environment
  • Highly proficient in SQL. Experience working with data visualization tools (e.g. Looker) and marketing attribution models.
  • Expertise working with R, Python, or other statistical software 
  • Experience measuring and optimizing marketing spend efficiency
  • Excellent quantitative modeling, statistical analysis experience and problem-solving
  • Strong analytical skills and ability to communicate results from the data to marketing and management
  • Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Excellent written and verbal communication skills with meticulous attention to detail

Exceptional candidates have...

  • Experience with AWS/Redshift and Google Cloud
  • Experience working with S3 to manage large volumes of data 
  • Familiarity with command-line tools, including git  
  • Experience with digital subscription and in-app purchase mobile businesses with millions of users
  • An impressive Duolingo XP or streak!

We aim to return to office, and as such are requiring all employees to be fully vaccinated against COVID-19.

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Duolingo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.