The Duolingo English Test is a high-stakes test — Duolingo style : convenient, fast, and affordable. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. Using AI and remote proctoring, students can take the test online, on demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.

We are looking for a creative and energetic person to help us accelerate the Duolingo English Test growth in China. You’ll lead the B2B marketing efforts and overall business development strategy in China, work with the global team to scale our global execution plan, manage the relationship with different influencer groups including study abroad agencies, language education institutions, and school counselors. You’ll be responsible for the Duolingo English Test’s growth in the world’s biggest market for overseas study. As a core member of our global organization and China team, the ideal candidate will not only be an exceptional, self-motivated leader, but also a proactive and team-oriented communicator. 

Responsibilities:

  • Develop and manage relationships within the English language learning and English testing markets in China
  • Plan and execute product awareness strategies for different influencer groups in China 
  • Identify and engage with external organizations that support study abroad and international education
  • Identify and execute on opportunities for growth in China
  • Define country specific KPIs and regularly measure and report performance and ROI with systematic data tracking

Requirements:

  • 5+ years of related experience in a sales/marketing/business development role
  • A deep understanding of the English test market and study abroad application ecosystem in China
  • Experience working with English education institutions, overseas study agencies and/or international schools 
  • Data-driven sales and marketing experience
  • Strategic thinking and quick hands-on execution 
  • Ability to come up with creative and resourceful solutions to solve ambiguous problems
  • A desire to make the world a better place through technology
  • Solid interpersonal skills and an ability to work in a multicultural environment
  • Fluency in Mandarin Chinese and English (both written & spoken)
  • Occasional business travel within China and to our US headquarters in Pittsburgh
  • Legal authorization to work in China. This position is based in Beijing 

 

 

Exceptional candidates will have:

  • Bachelor’s degree in marketing, communications, public relations, business or related field
  • Previous experience working or studying in an English-speaking environment
  • Excellent negotiation skills
  • Previous startup experience

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