About Drift  

Drift is the Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms -- not days later. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.

 About the role

As the Head of Customer Marketing you will build the customer marketing strategy at Drift. You will work closely with Sales and Customer Success to understand our customer pipeline and make recommendations around how we can improve our customer experience with marketing to increase our customer engagement, retention and progression from purchase to advocacy.

In addition to defining the customer marketing strategy you will have the opportunity to build the customer marketing team that
through program execution helps to build trust with our customers. Beyond customer advocates and stories, your program will involve helping customers connect with customers to build a loyal community around Drift. You will help our customers do the best work of their lives resulting in their business success as well as helping us increase the awareness of our differentiated messaging, product usage and resulting case studies and stories. You should be an excellent relationship builder and proven marketing leader driven by the opportunity to build a high impact team that loves connecting customers with companies to help everyone reach success. 

What you’ll be doing on the team: 

  • Define and build the customer marketing team and program at Drift. 
  • Work with the marketing team to build a repeatable and scalable customer program that results in high customer engagement and conversion to advocacy. 
  • Identify appropriate marketing technologies, systems and processes to ensure transparency and visibility to customer engagement, marketing materials and marketing touches with customers. 
  • Help to build executive level customer engagements to increase engagement and awareness of the Drift value that then translates into success for economic buyers and builds their success into customer advocates 
  • Create a strong funnel of customers who advocate on behalf of Drift. 
  • Develop innovative new ideas to engage customers and showcase their unique stories. 
  • Create a strong pipeline of customer leads for a consistent cadence of customer references resulting in the best customer stories in the business. 
  • Work with customers to help them engage throughout their adoption and usage journey not only with Drift but with each other resulting in high customer satisfaction and advocacy within all marketing channels. 
  • Develop ideas that help our customers feel loved while helping them build their success resulting in a steady flow of customer endorsements. . 
  • Own flawless execution, track and measure customer success, and report weekly metrics 

About you and what type of skills you’ll need:

  • 8+ years experience working in high impact marketing and delivering compelling results 
  • 6+ years demonstrated success in storytelling and driving successful customer engagements leading to customer advocacy and partnership 
  • 5+ years experience managing and building high impact product or customer marketing teams 
  • Experience managing and developing new marketing programs with clear data driven results 
  • Experience collaborating effectively with sales or CS or both to deliver compelling customer assets 
  • Excellent skills in crafting stories that convince/persuade prospects to engage and take action 
  • Track record of successful public speaking demonstrating a true command of content and message 
  • Experience in developing innovative and compelling presentations 

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as a “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at disabilities@drift.com 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Drift are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.