Position overview 

Your challenge

Your first challenge will be to bring DFS  to Mexico by owning a part of the game or user enabling journeys. As a UX Researcher, you will be in charge of building user personas for sports and new countries, service blueprints, customer journeys, researching user behavior, leading focus groups, and running usability tests.


The successful candidate will have:

  • We are looking for researchers, psychologists, sociologists, designers, anthropologists, and related careers.
  • 3+ years as UX Researcher with strong business and data skills with relevant prior tech experience
  • To achieve the purpose of your role, you will have to have the proper toolbox, and we hope that you can solve at least the following techniques and work methodologies:
    • Definition of Jobs-to-be-done
    • Archetype Development
    • Information Architecture
    • Building of Customer Journey Map & Experience Maps
    • Construction of Service Blueprints
    • User Story Mapping
    • Interviews with clients (contextual, face-to-face, or in the field)
    • Usability evaluation (Test with users, Card sorting, etc.)
    • Survey App
    • Design Thinking
    • Agility and Scrum
    • Experience benchmarks
    • Stakeholder interviews
    • Facilitation & Workshops (Co-creation, survey, Design Sprints, etc.)



  • Obtain the necessary insights to design the desired customer journey & service blueprint
  • Understand how people make decisions. 
  • Know their pains and, together with our clients, define the paths that an experience must follow
  • We are looking for people capable more than just to defining and designing the research strategy but executing it correctly, analyzing and prioritizing findings, and translating them into reports, presentations, and workshops that allow others to put themselves at the client's feet and take the necessary decisions. correct decisions. 
  • We want you to bring empathy to the work teams and the client's vision to the products and services we design.



  • Are a huge sports fan 
  • Enjoy thinking analytically and are very logic-based
  • Are not afraid to ask questions and accept uncertain answers
  • Possess and cultivate a growth mindset, identifying your strengths and weaknesses and setting professional goals accordingly
  • Are able to thrive in a fast-paced, dynamic startup environment


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