Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.

Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco.

As the Demand Gen Lead at Dovetail, you will be responsible for increasing our sales-qualified pipeline sourced from marketing. In this key role, you’ll optimize our existing channels, run experiments to unlock new channels, manage our B2B lifecycle marketing, and report on key metrics. You’ll also work closely with our sales and customer success teams.

What you'll do

  • Own demand generation strategy and experiments. You’ll develop the demand generation strategy and partner with cross-functional teams to drive pipeline across a variety of tactics such as webinars, events, digital, and outbound. You’ll ideate, run and report on growth experiments to increase lead volume and marketing-sourced pipeline as well as own lead generation and pipeline targets.
  • Refine and improve lead management. You’ll work with our Revenue Ops team to refine the lead management process, ensuring effective scoring, nurturing, and hand-off to sales and optimizing the conversion paths. You’ll help us define our lead routing and nurture strategies.
  • Define and own our lifecycle marketing strategies. You’ll direct and implement lifecycle marketing strategies, guiding the self-serve to enterprise journey. You’ll work with our growth marketing team and have experience across lifecycle marketing tools such as
  • Own analytics, lead attribution and reporting. You’ll track, analyze, and report channel marketing performance to help the business achieve sales and marketing objectives. You’ll use this data to refine future experiments and help us refine our attribution model.

What you'll bring

  • Extensive experience in Demand Generation. A minimum 5 years of relevant experience in demand generation or growth marketing within a B2B SaaS company.
  • Deep knowledge of the Demand Generation practice. You’ll have expertise in demand generation, with a proven track record of creating and executing successful initiatives.
  • A strong technical marketing background. You’ll have strong technical acumen, including an understanding of attribution, lifecycle marketing tools and MarTech tools.
  • Analytical and problem solving mindset. You’ll have strong analytical skills and the ability to interpret data to make informed decisions and brainstorm and execute experiments.
  • Ability to work cross functionally. You’ll have proven ability driving cross-functional initiatives, achieve stakeholder buy-in, and making decisions.


At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail’s commitment to Program 50/50 and hear why we’re officially a Great Place to Work on our careers page for more info!


  • Equity for everyone. We put our money where our mouth is. No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.
  • Equal parental leave. We offer an inclusive framework of 20 weeks equal paid leave to support new parents. Every family is unique, so you make the call how you’d like to take care of what matters most.
  • Extra paid days off. Enjoy ad-hoc KitKat days to take a step back and spend it however you like. Hit the beach, spend time with your family, pick up that hobby you’ve been meaning to try, or anything in between!
  • Develop and grow. Take a course, attend a lunch and learn, or head to a conference. We love to support you any way we can, so expect Dovetail to be your #1 fan when it comes to achieving your career goals.
  • Health is wealth. We’ve got you covered for 100% of the premium plans across medical, dental and vision. We also believe that everyone has the right to mental wellness and support. So every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.


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