Who we are:

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure – thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness and to maximize return on their digital advertising investments, globally. Learn more at www.doubleverify.com.


Position Overview:

As DV continues to grow rapidly in size and complexity, we need a Director of Solutions Marketing  to support the sales team with collateral and drive the creation of RFI & RFP content. This person will collaborate with cross-functional teams to define the sales pipeline and prioritization and develop communications programs and materials that support acquisition and nurturing efforts across DV’s prospect base.

What You Will Do:

The Director of Solutions Marketing  will collaborate with sales and marketing leadership to define the structure for multi-tiered communications – from high-touch account-based communications for top-tier customers, to broader lead generation including nurturing and drip programs for mid-market customers. In addition to empowering sales with one-to-one and one-to-many communications, this individual will also be responsible for developing pitch materials, composing RFIs and RFPs and contributing to the development and activation of data-driven insights. This individual will be responsible for establishing processes and overseeing a team of global field marketing professionals. 

To be successful, you will:

  • Partner with sales leadership to understand pipeline and revenue targets and develop a communications plan and programs that help acquire new customers, accelerate deals and expand current customer deployments 
  • Develop and execute an account-based communication plan for top 30-40 customers and a lead-gen/nurturing program for mid-market customers under the guidance of sales strategy
  • Execute marketing programs designed to meet sales objectives and budget, including campaigns, customer communication, pitch materials and RFIs/RFPs
  • Maintain RFI/RFP playbook
  • Participate in sales team calls, in-person meetings and planning sessions
  • Help define KPIs and regularly communicate results 
  • Partner with product marketing for competitive intelligence and to create of data-driven insights/materials that can be leveraged to fuel sales
  • Engage top customers to participate in events and marketing activities (campaigns, co-sponsored events, press, testimonials)
  • Help build the infrastructure for support of global sales teams
  • Ensure consistency in messaging and style across all communications based on messaging playbook and style guidelines 

Who You Are / What You Have Done:

  • Bachelor's degree in marketing, communications or a related field
  • 5+ years’ experience with communications and/or field marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
  • Experience executing market analysis and developing collateral in PowerPoint and other creative software
  • Experience with lead-generation capabilities within Salesforce or similar CRM
  • Experience with marketing automation platforms such as Marketo
  • Ability to work independently and/or facilitate communications across functional teams
  • Excellent written and verbal communications skills
  • Experience thriving in a fast-paced, team-based environment

 

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