Double Good creates joy through our product-based fundraising platform. Our solution helps organizations raise funds fast. We deliver made-to-order, award-winning popcorn direct to supporters through an easy-to-use ecommerce platform. We’re 220 employees strong and growing. 

Double Good grew over 40% in 2022 and we are on track to do that again this year.  The driving force behind our phenomenal growth is due to our team’s continuous evolution by ensuring that our product and service resonates with our customers. To support this continued trajectory, we’re searching for a highly-skilled Brand Manager to help us maintain our position as an innovative fundraising authority through data-driven decisions, analysis and research. 

In this newly created role, we are looking for this person to partner closely with our CMO & VP of Brand, along with leaders across functions, to serve as a point person for developing, implementing and executing marketing initiatives for the brand. It is essential to have a passion for our products and mission and feel strongly connected to the brand. 

This role will be hybrid, based out of our downtown Chicago office. 

About the role:

  • Accountable for ensuring that our popcorn and donation SKUs are showcased across our channels to attract potential customers and retain current customers. 
  • Partner with the Operations team on popcorn decisions (ingredients, flavors, innovations, merchandising sets). 
  • Work closely with the Finance team to establish cost and price parameters and forecast sales estimates. Manage and develop P&L with Finance and create strategic plans to drive growth in alignment with consumer preferences and impact goals. 
  • Develop multi-year innovation roadmaps and strategies in existing and new categories
    • Leverage consumer, cultural, category, competitive, wellness trends and technical information to uncover white space opportunity areas for exploration
    • Complete in-depth category, consumer and competitive analyses
    • Guide rapid concept and product prototyping and development
    • Lead execution of market research to validate insights, concepts and product acceptability through consumer research and sensory evaluation
    • Adept foundational consumer marketing skills including designing product positioning, idea generation, concept writing, commercialization, forecasting and guidance of P&L development
  • Lead discovery, design, and commercialization of product innovations
    • Lead cross-functional team to create consumer-centric concepts that are grounded in insights, differentiated, compelling, actionable and financially viable
    • Champion the voice of the consumer in all innovation projects by translating consumer needs and desires into design specifications for cross-functional partners
    • Lead product development from concept to shelf, including launch readiness assessment
    • Develop contingency plans and translate business strategy, consumer needs, and product readiness to manage project delivery and avoid delays
  • Partner and lead full cross-functional team across innovation initiatives
    • Share consumer insights and emerging trends for inspiration
    • Partner closely with Marketing team to ensure innovation strategies and concepts support business needs, partner on go-to-market as project transitions from innovation to launch 
    • Partner with Partnerships team to gather customer input on channel and pricing strategies for new innovations as well as to craft compelling selling stories for launch
    • Lead presentation and brainstorm sessions and bring category & innovation subject matter expertise  
  • Own the category; be constantly curious about food/flavor trends, fundraising best practices, consumer behavior, technology innovations. 
  • Continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. These insights, synthesized with our own data, external sources and consumer behavior, will be crafted into actionable plans that fulfill business goals.
  • Manage primary and secondary research to inform planning. Make investment decisions to ensure we are continually investing appropriately in the Double Good brand and our singular offering.
  • Working cross-functionally with Operations, Engineering, Finance and Digital Marketing, develop and maintain a flavor calendar, innovation launches, merchandising decisions and customer communications around new flavors, new sets and pricing changes.


Experience & Skills we value:

  • Proven success as a CPG Brand Manager with 7-10 years of experience, ideally in the food & beverage industry
  • Strong communication skills, a willingness to listen and work with cross-functional teams
  • Ability to think creatively and innovatively
  • Well-versed with analytical tools (Domo) and synthesizing multiple data points into actionable insights
  • Analytical skills to forecast and identify trends and challenges
  • Entrepreneurial minded; ability to create structure and process when needed; a builder.
  • Professional judgment, strong decision making skills  and discretion that comes from years of experience in the field
  • Experience in maintaining and building enriching business relationships
  • Ability to handle pressure and make complex decisions
  • Bachelor’s degree in marketing or in business with a concentration in marketing. MBA preferred.
  • Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field


About DoubleGood:

At Double Good, we believe in the power of joy and connection. Our small batch popcorn sold through a user-friendly app allows organizations to focus on what they love. Our values -  people matter, deliver excellence, own it, and enjoy the ride - guide the journey.

As featured on the Today Show, Double Good is not just about the product - we have a strong social mission. We partner with purposeful organizations to benefit students and youth athletes. We’ve helped organizations raise over $200M and 50% of sales goes directly to our customers.

As the #1 product-based virtual fundraising app, we are experiencing rapid growth. Join us in making a positive impact on communities nationwide.

Double Good offers our employees:

  • Competitive pay
  • Autonomous work environment
  • 401k with 4% Match
  • Health Insurance, Dental & Vision offered with competitive company contribution
  • Comprehensive Employee Assistance Program (EAP) available to all employees 24/7
  • Healthiest You (teladoc service) covered 100% by Double Good 
  • Company sponsored disability and life insurance 
  • Working with amazing charity partners and helping kids 
  • Relaxed, fast-paced work environment. (It’s a thing, we swear)
  • Company events (Happy Hours, Massages, Ice Cream Trucks)

We are an equal opportunity employer and value diversity at our company. We desire to have our employees reflect the diverse communities we serve. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Double Good’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Please reach out to our support team via our help center.