Job Purpose:
To oversee all aspects of marketing activity to promote and support the sales for an Energy Exhibition and Conference taking place in Milan, Italy.
Key Accountabilities:
• Oversee the event corporate marketing activity including branding
• Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and Head of Sales across the event
• Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
• Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
• Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
• Manage a PR Consultancy to fulfil an international PR plan •
• Manage, develop and maintain all product websites•
• Produce effective advertising, marketing and sales collateral for all products – including copywriting, design, production
• Develop relationships with trade associations, media, regulators and industry organizations to foster support for events
• Database management, development and list sourcing
• Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
• Liaise with all team members and stakeholders on items containing event branding
• Attend meetings with key event partners – associations, sponsors, media
• Monitor competitive activity and attend competitor events when required
• Manage our participation at competitor events when required
• Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
• Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups
• Oversee development of the business’ online activities
• Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
• Join the dots across the Event content and partner content and current and relevant news stories to develop a strong and targeted content marketing campaign
Qualifications and Experience:
• At least 5 years year's demonstrable experience at management level in events and / or B2B media
• Degree educated/MBA desirable
• Detailed knowledge of marketing best practice
• Strong interest in the energy sector, the energy transition, climate change, global warming would be ideal.
• Knowledge of B2B exhibition and B2B publishing market
• Understanding of data protection issues
• Experience of developing an online strategy
• Experience of auditing existing procedures and introducing new procedures
• Appreciation of international cultures/foreign language
• Ability to network and liaise with senior people/trade bodies and associations
• Anticipation of market trends and proactive market involvement
dmg events is an equal opportunity employer, If you have not heard back from us within 14 days, please consider your application as unsuccessful at this time.
