Job Purpose:
The Commercial Sales Executive will be charged with securing sponsorship and exhibition revenues for a specific event or several events simultaneously. You will be responsible for the execution of B2B sponsorship and exhibition sales campaigns of your assigned event and accounts, so the ideal candidate will be both analytical and creative, in addition to having the ability to successfully deliver against multiple projects throughout the year – efficiently and effectively following a plan to meeting targets and ensure a great customer experience.
Key Accountabilties:
• Vendor Analysis - conduct market research to ensure you understand the dimensions of the vendor / client relationships in the market relevant to your events, target market segmentation, identification of industry trends; and monitoring competitive event performance.
• Business Development – consult with new and existing clients to identify needs, build demand and sell show packages (single and group) to the event’s target market group.
• Planning – develop sales plans as specified as well as coordinating on-going sales initiatives, including coordination with the conferences’ and exhibition marketing managers of the sponsorship marketing (online and offline) campaign and relationships with relevant external partners that can help promote the events to vendors.
• Sales Targets – Take full ownership of your allocated clients, revenue targets, new business development and reporting.
• Research – identify and qualify new leads and input the data into our CRM.
• Operational Execution – Oversee the administration and fulfilment of each sponsorship package sold in liaison with event operations.
• Collaboration – working closely with production, marketing and sponsorship teams internally to ensure that you are accurately targeting potential customers and clients.
• Commercial Knowledge – Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of your assigned events for developments and trends in the industry.
• Personal Development – take a deep interest in the sales discipline and the show industry; showing the ability to learn fast and absorb information.
• Travel – where relevant attending the event with the objective of re-signing and/or gaining commitment from sponsors and exhibitors to attend the following year’s event.
Qualifications and Experience:
• Have excellent telephones sales manner with consistently high call rates.
• Have 1 to 2 years’ experience in B2B conference sponsorship and exhibition sales
• Be a serial networker and social media savvy.
• Have technical experience with contract management, budget management, and proposal writing.
• Have experience in the use of databases (preferably Salesforce) in both mass and targeted sales campaigns.
• Be able to cross and up sell opportunities and products.
• Focus on the customer needs AND seek win/win agreements.
• This role is an excellent spring board into more senior sales roles and potentially junior management positions.
• Excellent verbal and written English – other languages will be an advantage.
dmg :: events is an equal opportunity employer. Should you not hear back from us within 14 days, please consider yopur application as unsuccessful at this time.
