Job purpose:
To ensure a world class level of marketing that adopts a mix of traditional and innovative tactics and strategies. Deliver a dynamic multi channel marketing campaign that leverages stakeholder and partner networks. Manage relationship with event partner to ensure campaign is delivered collaboratively and coherently.
Key accountabilities:
- Create, develop, and implement, in collaboration with event partner, the overarching marketing strategy for the event across exhibitor, visitor, delegate and speaker acquisition process.
- Work closely with the VP on stakeholder management across the event
- Create and manage the marketing P&L for the event campaign cycle with direct reporting to the VP.
- Work closely with the conference production team on the creation of all conference related collateral, paying close attention the timeline management and deliverables plus website updating.
- Create and implement robust visitor campaigns with a focus on unique attendance growth and retention strategies.
- Work closely with the Head of Sales on strategy implementation, lead generation, agent management, sponsorship creation and delivery of all exhibition and sponsorship related collateral and ensuring regular updating of website content.
- Identify the competitor landscape of events by industry and geo-spread and create/implement campaigns to counter and disrupt the identified events.
- Devise and implement comprehensive digital and social media campaigns including but not limited to programmatic, geo-fencing, retargeting, social amplification, influencer marketing, SEO, display ad campaigns and paid banner campaigns that are content rich spanning the entire cycle of the event.
- Work with the head of digital for hybrid solutions to ensure seamless integration of pre-identified solutions across the conference and exhibition elements of the event.
- Develop relationships with trade associations, media, regulators, and industry organizations to foster support for events
- Develop and implement targeted email campaigns to drive exhibitor, visitor, delegate and speaker acquisition
- Work closely with the in-house database team on data management including but not limited to data cleansing, data acquisition, data building, gap analysis and segmentation management.
- Work and collaborate with overseas offices in the development, sharing and implementation of best practice ideas and concepts.
- Lead, manage and motivate a team of marketing managers and executives, including the setting of annual KPI’s and bonus structures.
- Manage the delivery of key event collateral, including but not limited to the event brochure, sponsorship brochure, conference brochure and visitor ticket.
Job context:
- The primary function is to deliver the marketing campaign for India Energy Week, working in collaboration with the event partner.
- This is a key role that carries the responsibility of always representing all aspects of the events across all elements of the marketing mix to the highest possible standards. Due to the importance of the event to the Indian government, there will be high expectations.
Qualifications and experience:
- At least 5 years year's demonstrable experience at management level in events and / or B2B media
- Degree educated.
- Detailed knowledge of marketing best practice with strong knowledge and understanding of social media marketing.
- Experience of dealing with and managing key stakeholder relations.
- Knowledge of mid to large scale B2B exhibitions and conferences
- Understanding of GDPR & data protection
- Experience of developing an online and digital strategy.
- Experience of auditing existing procedures and introducing new procedures.
- Appreciation of international cultures/foreign language
- Ability to network and liaise with senior people/trade bodies and associations
- Anticipation of market trends and proactive market involvement
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
