Job Purpose:

The primary function of this role is to drive revenues through exhibition stands, sponsorship, and branding opportunities for well-established brands.

  • To be fully responsible for the revenue generation of the exhibition stands and sponsorship packages to achieve agreed sales targets for your event
  • Sell exhibition space and sponsorships in accordance with set targets to ensure the revenue budget is achieved
  • Working with the Event Director to support the management of a network of overseas sales agents who sell exhibition stand and sponsorship and to achieve agreed sales target
  • To seek out, consider and evaluate new business opportunities
  • Monitor sales figures and reporting on a weekly, monthly, and quarterly basis to enable senior management to be updated on the progress of the show and sponsorships
  • Provide the Event Director with weekly report detailing activities and forecast
  • Regularly and frequently review and monitor competitive publications/exhibitions and identify new leads to ensure that sales opportunities are developed and maximised
  • Maintain regular contact and visit existing and potential clients to ensure current and new business is developed
  • Develop relations with current/new associations and organizations to maintain/gain support in relevant industries
  • Visit exhibitions and other events in order to contact current clients and develop relations with potential clients
  • Identify and develop new business opportunities by organic growth/new product development in order that the revenue is maximized
  • Establish substantial relationships throughout the marketplace in order to become aware of new business/acquisition opportunities
  • Together with the Event Director and Marketing Manager, assist in developing a marketing strategy to generate maximum exhibitor  participation, visitor and exhibitor attendance figures
  • To work closely with the accounts department in collections due for exhibitor sales


  • Min 3-4 years of sales management and account handling experience
  • Previous relevant experience in events company is a plus
  • Familiarity in selling construction and design products/services is a plus
  • Experience in Middle East market is plus
  • Arabic speaker is preferred
  • Ability to communicate effectively and efficiently with a wide variety of clients and partners across multiple mediums, including; phone, email, and face-to-face meetings
  • Highly motivated, ambitious, a desire to take ownership and responsibility to ensure the best outcome
  • Ability to work towards KPIs, using them as a motivational tool to hit and exceed targets
  • Adaptable and collaborative nature, working with colleagues across the team


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