Job Purpose

The Marketing Manager will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Marketing Manager will support the drive to attract visitors, delegates, exhibitors, sponsors and press.

The Marketing Manager will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity.

They will typically be assigned two to four events.

This role works closely with the event’s exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions. 

 

Key Accountabilities:

  • Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, delegate and visitor campaigns
  • Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event
  • Forecast and monitor entire budget, marketing timeline and media plan
  • Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio,  search engine marketing and TV.
  • Manage the clean, verification and build of the show database
  • Negotiate barter details with appropriate media partners and associations
  • Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules (e.g. floorplanner, show APP, etc.) between suppliers.
  • Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns
  • Coordinate the design, production and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post-cards, top line report, post-show report, print advertisements, web banners/emails, etc.
  • Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations.
  • Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).

 

Key Success Criteria

Minimum Qualifications and Knowledge:   Marketing qualification is advantageous.

Minimum Experience: 2+ years in mid manager level marketing, but not strictly in event marketing

 Job-Specific Skills:

  • Strategy creation and critical path analysis
  • Experience in the use of databases in both mass and targeted direct marketing campaigns
  • Experience managing the production of mobile apps and online registration systems
  • People management
  • Website user experience
  • Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
  • Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel
  • Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
  • Excellent negotiation and relationship building skills
  • Strong attention to detail
  • Experience using an email service supplier (ESP) including setting up HTML & plain text emails

Behavioural Competencies:

  • Good leadership skills
  • Practice good time management
  • Be trustworthy, professional and reliable
  • Demonstrate good teamwork with co-workers/peers

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