Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.
Role: Senior Content Marketing Manager
Department: Marketing
Reports into: Global VP of Marketing
About the role
We are looking for a talented and creative Senior Content Marketing Manager to join our fast-growing Marketing team. If you are passionate about storytelling through powerful content creation that drives commercial results - then this role is for you!
Sitting at the heart of our digital experience, Disguise’s content team is on a mission to create content that stands out from the crowd and educates, informs and delights our target audience. You will lead our content marketing efforts, working with our Content Marketing Manager, Head of Demand Generation and our Global VP of Marketing to plan, curate and execute the content marketing strategy for Disguise while creating content that supports demand generation activities, our SEO strategy, events, product launches and helps builds our brand.
You will also collaborate with key stakeholders in the wider business from Product, Sales, R&D and Technical Solutions to elevate their knowledge and create materials that set Disguise apart as a thought leader. You will work directly with customers all around the world, creating powerful team spotlight blogs and case studies that shine a light on their impressive work using the Disguise platform.
What you will do
- Content Strategy and Execution: You will be responsible for developing the content marketing strategy in close partnership with the Global VP of Marketing ensuring that it is linked to and delivers on the overall business strategy and goals.
- Content Development: You will commission, write, research and produce disguises’ content. This may at times entail working with internal teams to utilise their expertise, drafting content and managing the creation of this content visually. You will insist on producing the highest quality content and thus a heavy focus on research, editing and an eye for great design will be critical to your success. You will produce a variety of content types (blogs, long read articles, videos, emails, direct response copy, infographics, white papers, website, press releases, customer interviews etc.) for multiple customer segments and different stages of the customer life cycle.
- Content Promotion and Measurement: You will promote our content to audiences by leveraging organic channels (e.g. SEO, blogging, link building, Reddit, Email distribution, etc.).You rely on metrics to measure your content performance and think tactically about how to improve the performance of content.
- Planning editorial calendar: You will be producing content for all departments at all stages of the customer lifecycle - from awareness to retention. This requires someone who can see the big picture and is willing to support the larger marketing department growth strategy. You will plan ahead and manage your own time to make sure you meet deadlines.
- Sector Research: Developing an in-depth knowledge of each vertical sector to identify the key global issues and opportunities that our expertise can solve for our clients including how this may differ across our key markets.
- Thought Leadership: Proposing content ideas to relevant executives and taking responsibility for bringing together all research and executives’ contributions to produce a range of comprehensive, well-written pieces of thought leadership and content. Every piece of thought leadership content should be in proportion to depth and complexity of the content. The content should also be developed into a range of different formats (reports, white papers, video, webinars, podcasts, infographics, presentations etc.) to help increase its reach.
- Campaigns: Work closely with the campaign team who will be responsible for utilising your content to generate leads for the business.
- Brand champion. The author and guardian of the Disguise tone of voice and a powerful brand ambassador throughout the company.
Role requirements
Required
- 5+ years proven experience in creating content that drives company growth
- A wordsmith extraordinaire who is able to write convincing copy that pushes people to take action.
- Excellent storytelling skills with the ability to present complex concepts in a clear and engaging way.
- Experienced at managing external agencies and resources
- Video production experience
- Project management expertise, with the ability to manage multiple projects and operate at pace.
- An enthusiastic team player who is able to collaborate with others and be flexible with change.
- A self-starter who can work on their own initiative and own their role.
Desirable
- Experience in the media and entertainment industry including Virtual Production, Broadcast, Film, Live Events, Immersive experiences and/or Live events.
- Experience using tools in our marketing tech stack: Salesforce, Pardot, Drupal CMS, MozPro, Search Console and GA4.
- Deep understanding of best-in-class SEO practices
About Disguise
Building on our two-decade legacy in the live event space, where our workflow has powered global concert tours for artists like U2 and Beyoncé, festivals like Coachella and Glastonbury and theatre productions like Frozen and Harry Potter, we are also now leading the way in Extended Reality (xR) for remote Virtual Production.
Our award-winning xR workflow has enabled over 300 productions in the past 12 months, for music artists such as Katy Perry and Billie Eilish, broadcast TV channels like ITV and Eurosport, enterprise businesses like SAP and Siemens, educational institutions like the University of Michigan and notable VFX studios like Framestore and DNEG.
We partner closely with Epic Games, NVIDIA, Netflix and many more to further develop and democratize our virtual production solution and enable teams anywhere to create their best story with the most innovative tools.
With offices in London, LA, Auckland, Hong Kong, Shanghai, Seoul and Tokyo, we are a fast-growing company that hires bright, creative, talented individuals across the world to push the boundaries of visual experiences and build lasting relationships with our community.
We were delighted to be recognized as one of the Financial Times’ top 1000 fastest growing businesses for 2021. Watch our showreel to see just some of the incredible work of how disguise products are used
Our values
- Honest. Transparency and integrity are core to how we approach each other and our work at disguise. Our culture relies on clear, courageous conversations and proactively sharing feedback with the intent to help each other and the business to grow.
- Evolutionary. We are always seeking to be even better. We push the limits of what is possible so both our technology and our disguisers stay ahead of the game.
- Fearless. Innovation and a pioneering attitude are key to our success. Disguisers are empowered to experiment, work autonomously and grow from their experiences.
- Resilient. Disguisers are determined to succeed and will not give up when things get tough. We are committed to doing what is right, rather than what is easy, and will adapt to finding the best path forward.
- Belong. We are committed to being the difference. Every disguiser has a role to play in creating an inclusive environment where people belong and can do their best work every day.
Our benefits
We want to make sure we attract and retain the best talent out there. For permanent disguisers globally, some of our benefits and perks include:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
- Gig Allowance - £400 or local equivalent to spend on tickets every year, to immerse yourself in our industries
- Flexible hours - some people start work at 10am, and others begin at 7am and finish earlier. Create a pattern that works for your team and for you
- Hybrid working between home and our offices (dependent on role and location)
- Long Service Awards (3, 5, 10+ years)
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
- Mental health and wellbeing support - subscription to the Calm app, weekly desk-yoga, mental health first-aid buddies, Employee Assistance Programmes
- Training, coaching & mentoring
Health and pension benefits vary based on local requirements.
Don’t disguise your differences.
Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at disguise. We create together and we create everywhere.
