Senior Vice President, Audience Development & Insights

Digital Trends Media Group

Portland, OR

 

Who We Are Looking For:

Digital Trends is the world's largest independent technology news site. From phones to next-gen gaming consoles, we strive to demystify the tech world through news, reviews, and insightful analysis. More than 25 million monthly readers trust us to help them pick the right products, make the most of them, and lead a better tech-enabled life.

We're looking for an experienced digital media executive to lead our audience development and insights teams. You will develop a vision and strategy to introduce our content to new readers and increase engagement with our existing audience. Knowing the delivery of timely insights is essential to our success, you anticipate challenges and manage resources to deliver creative solutions. Your passion to extend the reach and amplification of the Digital Trends mission through analytics, research, and insights, will empower our content and editorial teams to produce compelling content across all platforms. Reporting to the Chief Technology Officer, you thoroughly understand the digital advertising landscape with expertise in media, ad-tech, commerce, digital advertising innovations, network, publisher, and data relationships.

What You'll Do:

  • Partner with cross-functional teams to develop and execute data-driven audience growth plans across all platforms.

  • Identify new growth opportunities and best practices based on emerging trends, competitive business intelligence, and consumer insight.

  • Work with Product, Engineering, Commerce, and other stakeholders to inform, influence, support, and execute product roadmaps.

  • Hire, retain, and scale high-performing, diverse, and inclusive teams.

  • Lead the insights team to partner with the Data team to provide actionable insights from all data sources.

  • Provide structured feedback to the Data team to inform new data products and data product optimizations.

  • Proactively ask questions, ensuring that the right questions are being answered with appropriate level of rigor and that analyses lead to clear actionable recommendations and impactful product changes.

  • Be an expert storyteller, weaving data and insights into clear and concise presentations.

  • Determine and meet growth KPIs and ensure they align with revenue strategy.

  • Manage marketing programs (User Acquisition, SEO) for all platforms and products

  • Evaluate, hire, and develop relationships with existing and new platforms, partners and vendors; review, recommend, and manage tools, services, and vendors.

  • Develop and deliver regular reporting on program performance

 

You Have:

  • 10+ years experience in Marketing; at least 5 years in Audience Development & Insights, commerce, and digital media

  • Working knowledge of analytics tools (Google Analytics, ComScore), multivariate testing, and user tracking

  • Expertise with data visualization tools, specifically Looker

  • Experience forecasting traffic and managing budgets

  • Self-awareness of leadership strengths and developmental opportunities, and dedication to develop and mentor a team

  • Excellent written, verbal, and presentation skills

  • Experience identifying essential questions; defining, performing, and coordinating analyses and communicating findings concisely

  • Understanding of functionality and sense of audience behaviors across multiple platforms (YouTube, Facebook, etc.)

 

What's In It For You:

  • Great compensation and exceptional benefits package including: medical, prescription, dental and vision insurance, 401k, flexible spending accounts, pre-tax commuter transit and parking benefits, paid parental leave, sabbatical leave after 5 years of service, flexible paid time off, life insurance, company-paid short-term and long-term disability.

  • Fun working environment! Once our offices open, you can enjoy many of our perks such as: free beverages, snacks, big-screen TVs, and much more!

  • Be a part of the solution, see our commitments here: Seven Point Plan to Meaningfully Address Diversity, Equity, & Inclusion

 

About Digital Trends:

Digital Trends, the largest independent tech media site in the world, is a technology/lifestyle brand with offices in Portland, Oregon; New York; Chicago; and more. We cover anything and everything in technology- from the QLED vs OLED 4k TVs, racing drones, Apple product recalls, to innovations in autonomous driving. Our content spans from news, expert analysis, guides, in-depth reviews, and more. Digital Trends provides insights to our readers in a way that enhances their lifestyle. "Tech for the Way You Live."

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

 

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