ABOUT THE ROLE: 

DIG is searching for a Marketing Specialist to join our scrappy marketing team in driving new users down the funnel and developing new and creative ways to drive new incremental revenue per month to our restaurants, both onsite and online. The Marketing Specialist will be  responsible for executing on retention and advocacy marketing strategies. They will own and manage day-to-day email and SMS marketing, from development and design to reporting out key insights based on performance metrics. The Marketing Specialist will  focus on establishing and maintaining an audience of loyal DIG customers. In addition, they will work directly with the Senior Marketing Manager to build and evolve our integrated marketing strategies, as well as manage our marketing calendar.

The Marketing Specialist role reports directly into the Senior Marketing Manager.  We are searching for a candidate who is a subject matter expert on email marketing, hse an entrepreneurial spirit, and is passionate about leaning into other areas of marketing as needed. The Marketing Specialist will be an integral part of developing and implementing our brand image and tone of voice across all channels. This is a hybrid role that does require on-site time in our restaurants. 

YOU WILL: 

  • Serve as the industry and subject matter expert in email and SMS marketing.
  • Run recurring analyses on competitive communications.
  • Build, own & manage an email marketing calendar.
  • Work with cross-functional teams on communications planning, cadence and execution on marketing campaigns & initiatives. 
  • Design emails in Figma.
  • Architect a channel strategy & evergreen marketing plans for SMS.
  • Partner with the Tech Team on relevant marketing initiatives, such as driving app downloads.
  • Develop & manage the email brief and overall process.
  • Work directly with the Senior Marketing Strategy Manager on development and implementation of marketing plans across DIG’s core business and new business initiatives.

YOU HAVE: 

  • 2-3 years of relevant marketing experience.
  • Salesforce Marketing Cloud Experience.
  • Experiencing working in Figma, or a similar design tool.
  • The ability to think strategically at a high level, but equally comfortable being detail-oriented and executing what is needed.
  • An entrepreneurial spirit and can be scrappy.
  • Proven project management and communication skills.
  • A passion for learning and expanding your skill set beyond Email & SMS. 

WORK PERKS: Aside from your the standard job description fare (competitive salary, medical, dental, vision) we also offer:

  • Company laptop 
  • Flexible vacation time
  • Bonus Potential 
  • Phone reimbursement
  • Commuter benefits
  • Complimentary DIG lunch everyday

ABOUT US: 

At Dig Food Group, we’re building a better food system for everyone by sourcing, cooking and serving delicious food everyday. Nine years in, we’ve grown to more than 30 fast-casual Dig restaurants, opened our first full-service restaurant, 232 Bleecker, partnered with 130 farms including our own Dig Acres, and taught thousands of people how to cook (really cook) in our kitchens. 

To do this, we’ve built direct and real relationships with farmers. We don’t just name check them on our menus -- we’re true partners in their businesses. We focus on farmers who are independent, first-timers, women, immigrants, LGBTQ and people of color. These relationships allow us to get the best ingredients all year round and change our menu based on what is growing in the fields.

Each restaurant is run by a chef and all our food is cooked on site. There are no microwaves, can openers or freezers, just an entire culinary team at every location, cooking vegetables all day. This requires training a whole generation of chefs and cooks from the ground up, including many who have never worked in a restaurant before. Knife skills are life skills. 

We’re not here to disrupt anything or become a platform. We run our business on good food and great people. From sourcing to serving, our mission is to create a better food system for everyone. That means a world where farmers can make a living growing food, anyone can learn to cook, and we can all eat well, together.  

DIG believes in the power of a shared table to bring people together as we are committed to building a culturally inclusive team. Diverse candidates encouraged to apply

 

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