Responsibilities

  • Launch and scale in-house mobile programmatic campaigns via self-serve / white-labeled programmatic demand-side platform (DSP) across portfolio of countries
  • Handle all aspects of self-serve campaign execution: campaign launch, data analysis and optimization, trafficking and ad operations, tracking and measurement, audience targeting, creative testing
  • Collaborate with ad tech team to expand in-house programmatic capabilities (first-party data management, real-time automated optimization, algorithm creation, ad serving)
  • Develop plan to enrich campaigns with first-party and third-party data segments to improve targeting & efficiency
  • Collaborate with Creative, Brand and Ad Tech teams to improve ad personalization at scale
  • Execute campaigns across the marketing funnel (branding/awareness, acquisition, retargeting/re-engagement) and measure/optimize for different goals (reach & frequency, brand safety, brand lift, CPCV, CPI, CPA, viewability, etc.)
  • Collaborate with internal stakeholders to define/clarify campaign goals and report back results (operations, brand, creative, ad tech etc.) 
  • Troubleshooting - track down reporting inconsistencies within 3rd party ad servers, ad verification vendors and attribution platforms; identify ad serving and inventory quality issues
  • Develop framework to measure and improve campaign incrementality
  • Reporting - compile complex reports from disparate systems, track, analyze and optimize campaigns using data

Qualifications

  • 3-5 years managing web and mobile advertising campaigns, working with programmatic ad exchanges, demand-side platforms (DSPs), data management platforms (DMPs), mobile measurement platforms (MMPs), third-party tagging and ad serving, viewability and brand safety vendors
  • 2-3 years of hands-on programmatic trading, building and optimizing campaigns, bidding experience across major real-time buying platforms (DV360, TheTradeDesk, Appreciate etc.), for a third-party or in-house trading desk, DSP or exchange
  • Experience executing campaigns across the marketing funnel (branding/awareness, acquisition, retargeting/re-engagement) and measuring/optimizing for different goals (reach & frequency, brand safety, brand lift, CPCV, CPI, CPA, viewability, etc.)
  • Experience setting bid strategies across RTB and PMP (private, preferred and guaranteed) inventory
  • Third-party ad verification reporting knowledge (Moat, Double Verify, IAS etc.)
  • Understands mobile attribution / measurement (postbacks, post-install event tracking, attribution models etc.)
  • Highly analytical mindset, strong Excel skills (data manipulation, pivot tables, VLOOKUPs etc) and attention to detail
  • Can quickly and thoughtfully analyze performance metrics (ex: CPM, CPC, CPI, CTR, IR, CVR, LTV) and make campaign decisions that drive positive ROAS
  • Experience managing programmatic channels in Latin America markets is a plus

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