Oversee the day-to-day operation of DiDi’s affiliate programs: partner relationships, partner recruiting, activation, optimization
Develop and implement strategies to drive user growth, conversion and efficiency via affiliate marketing programs
Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners
Build out and iterate on affiliate payout structure, commissioning / bounties
Build affiliate marketing processes, strategies and develop best practices to be applied regionally and globally
Improve acquisition efficiency and maximize the contribution of affiliates as a channel
Monitor conversion funnels and analyze user acquisition campaign performance on a daily basis
Generate weekly performance reports and share key results with broader growth team
Negotiate pricing and contractual agreements
Design custom reporting dashboards to monitor campaign pacing and performance
Maintain healthy communication with affiliate partners
Work cross-functionally to drive campaign success - performance marketing team, data analysts, creative, legal, finance, etc.
Educate broader team on affiliate marketing trends that can impact DiDi’s growth strategy
Ensure timely and accurate invoicing by agencies and affiliates

3-5 years of experience in mobile affiliate and/or referral marketing / performance marketing in a D2C company (mobile advertiser, affiliate network)
Experience scaling regional / global affiliate marketing programs
Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
Fluency in either Spanish or Portuguese a plus, but not required
Knowledge of affiliate marketing space and how to optimize partnerships to drive performance across various affiliate models
Deep understanding of the affiliate marketing ecosystem (mobile measurement platforms, analytics, mobile affiliate networks)
Expertise working with top affiliate ecosystem players (Impact Radius, Partnerize, Rakuten, PepperJam, CJ, etc.)
Effective negotiation and relationship management skills
Advanced Excel skills; strong analytical background including data manipulation, pivot tables, VLOOKUPs
Able to negotiate and influence stakeholders using data and insights
Can quickly and thoughtfully analyze performance metrics (ex: CPM, CPC, CPI, CTR, IR, CVR, LTV) and make campaign decisions that drive positive ROAS
Solid understanding of mobile and web attribution/measurement (tag management, postbacks, post-install event tracking, attribution models etc.)
Experience with the LatAm digital advertising ecosystem is a plus

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Global Affiliate Marketing Manager