ABOUT US 

DICE is the world’s most-loved discovery and ticketing platform for live shows and live streams, delivering exclusive, high quality entertainment to fans across the world.

We bring fans and creators together with our technology, working closely with the best artists, promoters and venues in music and culture. In April 2020 we launched DICE Live Streaming, connecting fans across the globe with the very best live events.

DICE is a place for people who are ambitious, humble and talented. For those who want to learn at pace and have a true passion for music and culture. Our HQ is in London, we have teams in New York, LA, Paris, Barcelona, Milan, Mumbai and Samara and we’re live in 139 countries. You can read more about what we’ve been up to here in our recent Forbes and Rolling Stone articles.

And now, we’re looking for a Marketing Operations Manager to join the B2B Marketing and Sales Operations team.

THE ROLE AND TEAM

This is an exciting opportunity to join the newly formed B2B Sales and Marketing Operations team, responsible for the entire sales funnel and partner acquisition strategy execution. The team is responsible for bringing DICE to new heights, supporting both the Live and Streaming teams in acquiring new partners and setting them up for success once acquired.

Having recently integrated Salesforce as our CRM and Pardot as our Marketing Automation platform, we’re looking for a B2B Marketing Operations Manager that can set our partner CRM strategy up for success. As well as setting the foundations of our CRM processes for B2B, you’ll work with the rest of the sales and marketing team to scale our efforts and optimise performance. 

You are someone that enjoys looking at processes, identifying gaps and working to close them. You also love diving into details and have excellent project management skills as well as stakeholder management. You keep up to date with the latest Salesforce developments and find ways to use new technologies and releases to advantage the team.

WHAT YOU’LL DO

  • Develop the B2B CRM Strategy in alignment with the B2B division objectives, ensure alignment with the wider B2C CRM strategy
  • Engage stakeholders on B2B CRM programs, informing them on insights and learnings
  • Coordinate with stakeholders across the business and partner agencies to lead campaign briefings; agreeing objectives, measurements and reporting
  • Target audience segments to grow the marketing and sales funnel through the B2B marketing campaign calendar
  • Operationalise ways of working to drive efficiencies and best practice across local markets
  • Create campaign toolkits, such as email templates, to share with local markets to be able to repurpose content aligned to the calendar
  • Coordinate the database dashboard, reporting and insights
  • Manage all email and drip campaigns including dynamic workflows, lists, tracking and execution using Pardot 
  • Grow new leads by converting website traffic through calls-to-action, landing pages and lead generation content
  • Optimise and segment the lead scoring, grading and nurturing processes
  • Establish closed-loop analytics to understand how marketing activity turns into customers, and continually refine our process to convert better-qualified leads

YOUR SKILLS & EXPERIENCE

  • Proven experience in B2B marketing with strong expertise in Pardot 
  • Ability to influence others through excellent communication and creative thinking
  • Strong project management experience, with the ability to use data to inform decisions
  • High attention to detail, organised with good time management,
  • Adaptable to change, with strong problem-solving skills and a good sense of judgement
  • Ability to present to executives to gain support for change management initiatives to seek an investment that delivers growth
  • Proficient with dynamic workflows and marketing automation software, (strong preference for Pardot experience)
  • Expert in Microsoft Office and working knowledge of Salesforce, Google Analytics and HTML
  • Pardot Specialist certification

All applications are actively being reviewed as we begin the interview process now. Final closing date for applications is Friday 13th November 2020.

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Diversity, Equity & Inclusion - Voluntary Demographic Questions

DICE is a platform for everyone – and it’s essential that our people represent the diversity of the fans we serve. We’re dedicated to fostering a culture where people feel they belong, can be heard and are supported to be their authentic selves. We embrace diversity as we know that having a variety of perspectives makes us a better company. You can find out more about our commitments to Diversity, Equity and Inclusion here.

In order to better understand our efforts to continue to drive diversity at DICE, we invite all applicants to self-identify their gender, race/ethnicity, nationality, age, sexual orientation, religion, as well as education and socio-economic background. Further to this, we also measure diversity across disability, neurodiversity, caring responsibilities and mental health.

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