DeVries is a mid-sized, culture-first communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: North America, Europe and Asia. With our HQ in New York City, our locations include Beijing, Shanghai, Singapore and Taipei. We are dedicated to decoding culture to unlock sustained, meaningful influence for brands.
We recognize that when curiosity drives, creativity thrives. What's more, we've ditched the standard agency protocols, hierarchies and billing structures in favor of living in our clients' worlds, so that we can bring them blue-sky thinking and big-time results.
We are looking for a VP to join our strategy team. The VP, Strategy will work to architect powerful business-driving communications strategies. The ideal candidate is an insightful thinker who immerses themselves in a category, loves to understand what drives consumers to act and is relentless about finding unexpected insights to drive communications forward.
In this role, you will be involved in all elements of brand and communications channel strategy including creating and analyzing data and market trends, shaping market & audience research, and developing impactful insights and strategies that solve brand challenges.
Develop campaign strategies and approaches that connect beauty and lifestyle brands to cultural trends and audience insights.
Mine data, research, and intelligence reports for insights and implications that will drive behavior change.
Develop an immersive understanding of a product or brand’s market dynamics, customer mindset, competitive actions, and industry trends to be able to guide efforts across accounts.
Partner with teams to deliver opportunistic ideas that put brands into the pulse of culture
Cultivate strong relationships with staff, internal partners, and clients including counseling junior staff.
8+ years of experience in marketing/communications strategy and planning ideally within a strategy department/communications environment specializing in strategic insight generation.
Understanding of cultural brand strategy with familiarity of work within PR, digital and social media.
High level of comfort with research techniques and resources and insight generation.
Experience in earned media and social-first campaigns.
Knowledge and familiarity with influencer marketing
Experience with analyzing data for patterns and insights.
Clear and compelling presentation skills.
Agility in working style – demonstrated ability to work against tight timelines and to work collaboratively.
Excellent verbal and written communication with the capability to construct and support arguments.
DeVries has included the salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.
DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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