We are seeking a beauty PR superstar with excellent knowledge of the modern beauty landscape to join the agency as Account Executive focusing on media relations.
What you’ll do:
Primary media relations support for the team across 2 beauty accounts
- Media outreach to long and short lead consumer and trade outlets to generate coverage for brands year-long
- Build media lists
- Write press materials, creative pitches and pitch calendars
- Work closely with media lead to set year-long media strategy
- Foster relationships with editors for ongoing coverage opportunities throughout the year
- Flawless execution of editor events, desksides, 1:1 immersions, creative deliveries, press launches, etc.
- Ideate and execute media mailers
Be a team catalyst for decoding culture.
- In partnership with Business and Creative Intelligence groups, monitor consumer, category, culture, etc. and surface relevant insights and trends to be shared with clients and for informing program planning, execution/media pitches and real-time optimization
Foster an integrated approach:
- Collaborate with Business and Creative Intelligence groups on decoding culture, strategy, campaign concepting/planning, and activation
Contribute to team delivering tactics on time, within budget and achieving results:
- Create and manage timelines, liaise with vendor partners and clients
- Monitor and track media coverage; develop coverage reports, working with Business Intelligence group to provide analysis that informs strategy and activation
- Update the budget tracker, billing expenses back to the client
- Draft meeting agendas and action item recaps
- Bachelor’s Degree or equivalent
- 2-4 years related professional experience
- Deep media relationships
- Strong writing skills; particularly creative writing with a journalistic mindset
- Able to work independently and own assigned projects
- Creatively curious
- Highly organized and able to prioritize multiple tasks and manage time in a consistent manner
- Ability to solve problems effectively and efficiently
- Ideal candidate comes from a culture-led agency or in-house company with a strong understanding of today’s media landscape
Responsible; Organized; Personable; Able to work independently and own assigned projects; Creatively Curious; Agile; Problem Solver; Ability to multi-task
DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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