We are looking for a Senior Paid Search Manager to manage and grow our paid search efforts with Google. The ideal candidate will enhance our user acquisition strategy across diverse product categories by leveraging data-driven media buying expertise, collaborating with cross-functional teams, harnessing creative strategies, analyzing the competitive landscape, and utilizing machine learning and other advanced tools to expand our media buying presence on Google.
Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.
WHAT YOU’D DO
- Oversee and execute Paid Search strategies, encompassing campaign management, strategic planning, testing, and insight analysis
- Offer recommendations and implement strategies to align search tactics with the broader strategic approach and marketing guidelines
- Develop and implement data-driven insights to optimize strategies and performance to meet campaign goals
- Generate reporting against goal and revenue tracking, as well as other paid search analytics
- Manage channel strategy and execution across Google and YouTube placements
- Efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
- Work with Brand and Data teams to ensure campaigns align with overall marketing strategies
WHAT YOU’VE GOT
- 5+ years of experience in Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search, preferably within DTC or media agency settings
- Experience in DTC and/or Performance Marketing is a required
- Expert understanding of Paid Search platforms (i.e. Adwords & Adcenter)
- Expert knowledge of Analytic platforms (i.e. Google Analytics, Data Studio,Tableau/Looker)
- Experience in budget/forecasting management
- Experience in quickly generating and executing actionable recommendations based on data synthesis and analysis
- A self-motivated individual, who is results-driven with the ability to be adaptable within a fast paced environment
- Ability to work collaboratively across different working styles
- BA/BS Marketing, Communications, or other related field
Location: NYC
Hybrid schedule: Tuesday - Thursday, in-office or as needed for client meetings.
Salary range: $95,000.00-$110,000.00, commensurate with experience.
WHAT WE’VE GOT (that you can’t find out on the internet):
- We’re nice people. Seriously. Some of the most ego-less and collaborative people you’ll find in this business.
- We don’t work in silos. We thrive on collaboration, both internally and externally.
- We’re always looking to learn. From our peers, from the competitors, and from our clients, we’re always looking for what’s coming next.
- We take our work seriously but believe weekends, vacations and thinking space outside the office make you better at your job, not worse.
Base salary range for this role:
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Deutsch is an equal opportunity employer. All qualified applicants will receive consideration for the position without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
