We’re looking for a creative comms planning director for our largest account within the agency. This is not a traditional media comms planning role but one where you will work with brand strategists, creatives, account and media teams to ensure the campaign idea is executed across channels, so it best connects with our audience. The audience on this account can range from an everyday consumer looking for credit cards to a fortune 100 head honcho seeking a financial solution. Ultimately, your comms strategy will roll out in a way to ensure the creative execution and media work are in complete harmony.
WHAT YOU’LL DO
Lead and create comms planning across all campaigns.
Partner with brand & social strategy, creatives, account and media teams to ensure the creative idea is being executed in the most integrated way, utilizing a mix of paid and owned channels.
Work with data strategy to set campaign metrics and leverage campaign performance insights from data to improve comms effectiveness
Study audience behavior across owned and paid channels and partner with brand & data strategists to create and implement content strategy.
Collaborate with brand strategy to build customer journeys for B2C and B2B audiences in general and for campaigns. Eventually these journeys will guide comms plans for creative ideas.
Educate teams on emerging trends in digital, social and new platforms.
WHAT YOU’VE GOT
Must be a creative thinker and problem solver
5+ years of experience in a comms planning with integrated advertising campaigns across multiple media channels
Extensive experience creating and rolling out comms strategy across digital and social channels
Able to build customer journeys for campaigns
Can work and collaborate in a large team environment
Write and communicate in a sample, jargon free manner
Ability to guide how media can be used creatively to give ideas an extra dimension
Some experience of working with content strategists, how content strategy is created is a big plus.
A big plus if you can analyze campaign performance and use /understand measurement tools
WHAT WE’VE GOT (that you can’t find out on the internet)
We’re nice people. Seriously. Some of the most ego-less and collaborative people you’ll find in this business.
We’re evolving fast. Sure, every agency will claim that, but we’re surfing a wave of new biz wins, new ways of working and new Deutsch that prove it. Hopefully you’ll be one of them.
We take our work seriously but believe weekends, vacations and thinking space outside the office make you better at your job, not worse.