The Director of Paid Social is a vital part of our media department. This candidate will not only help develop Paid Social strategies, but also oversee the day-to-day execution and performance of these campaigns for various clients. The perfect candidate should be good with clients and able to embrace & thrive in a fast-paced environment while keeping a sense of calm and effortlessly managing time. There’s plenty of opportunity to present and test new ideas and then see those ideas through to implementation. A person with a curious mind, collaborative nature and a desire to outperform will do very well at Deutsch. 


  • Leads development in Paid Social media strategies across several clients, primarily PNC, Hain Celestial and M&M’s world.  
  • Collaborates with Media Planning teams to develop effective social media strategies  
  • Partners internally with data strategy and social strategy teams and develop testing plans and creative rotation schedules to achieve client goals 
  • Oversees and manages internal team maintaining all paid social media buys (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.) 
  • Manages campaigns for Facebook, Twitter, LinkedIn, Pinterest, and Instagram to amplify content, gain fans/followers, or drive website traffic 
  • Analyzes performance data to develop optimization recommendations 
  • Evaluates and presents recommendations to clients 


  • Minimum of 5+ years of paid social experience including Facebook, Twitter, LinkedIn, Pinterest and Instagram
  • Must have previous experience communicating with and presenting to clients 
  • Must have experience managing a team 
  • Must have previous experience working with cross-functional teams  
  • Demonstrated ability to manage large, seven figure budgets 
  • Expert in Excel, strong in PowerPoint and other Office products 
  • Must have experience with technical issues, such as campaign tagging, Q/A, and troubleshooting any/all issues 
  • Strategically oriented and collaborative 
  • Self-starter who thrives in fast paced environment 
  • Results-driven with an analytical mindset 
  • A creative problem-solver 
  • Agency experience preferred 

What We Offer: 

This position comes with a lot of responsibilities and expectations, but you truly have an opportunity to be a part of something great. Your role will help shape our agency’s media culture and take the digital marketing efforts of our clients to the next level. It’s a fast paced environment, where you’ll be working with the best & brightest, and the world’s leading clients. We provide a casual work environment that fosters creativity and collaboration, where you have a voice, and your ideas result in client success.  

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