The Director of Paid Social is a vital part of our media department. This candidate will not only help develop Paid Social strategies, but also oversee the day-to-day execution and performance of these campaigns for various clients. The perfect candidate should be good with clients and able to embrace & thrive in a fast-paced environment while keeping a sense of calm and effortlessly managing time. There’s plenty of opportunity to present and test new ideas and then see those ideas through to implementation. A person with a curious mind, collaborative nature and a desire to outperform will do very well at Deutsch.
Leads development in Paid Social media strategies across several clients, primarily PNC, Hain Celestial and M&M’s world.
Collaborates with Media Planning teams to develop effective social media strategies
Partners internally with data strategy and social strategy teams and develop testing plans and creative rotation schedules to achieve client goals
Oversees and manages internal team maintaining all paid social media buys (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)
Manages campaigns for Facebook, Twitter, LinkedIn, Pinterest, and Instagram to amplify content, gain fans/followers, or drive website traffic
Analyzes performance data to develop optimization recommendations
Evaluates and presents recommendations to clients
Minimum of 5+ years of paid social experience including Facebook, Twitter, LinkedIn, Pinterest and Instagram
Must have previous experience communicating with and presenting to clients
Must have experience managing a team
Must have previous experience working with cross-functional teams
Demonstrated ability to manage large, seven figure budgets
Expert in Excel, strong in PowerPoint and other Office products
Must have experience with technical issues, such as campaign tagging, Q/A, and troubleshooting any/all issues
Strategically oriented and collaborative
Self-starter who thrives in fast paced environment
Results-driven with an analytical mindset
A creative problem-solver
Agency experience preferred
What We Offer:
This position comes with a lot of responsibilities and expectations, but you truly have an opportunity to be a part of something great. Your role will help shape our agency’s media culture and take the digital marketing efforts of our clients to the next level. It’s a fast paced environment, where you’ll be working with the best & brightest, and the world’s leading clients. We provide a casual work environment that fosters creativity and collaboration, where you have a voice, and your ideas result in client success.