About this Role

Design Pickle is seeking a hands-on and data-driven Website Experience Manager to join their Marketing team. This role is responsible for the end-to-end pre-paywall experience for designpickle.com, optimizing the buyer journey to help us meet new customer acquisition targets.

In this role, you will spend your time improving the #1 converting asset we have: our website. This includes building landing pages (both static and using MutinyHQ), managing site performance, and optimizing for page speed. Your goal is to guide web visitors effortlessly through their digital journey, delivering qualified leads into our sales funnel and supporting conversion actions. You love digging into the data to drive decision-making and will be responsible for setting goals, building strategies, and reporting on outcomes.

This role requires a strong ability to communicate effectively across teams, providing technical leadership in collaboration with all functional teams, including Marketing, Sales, Product, Revenue Operations, and Engineering, to continually deliver the best possible front-end web experience while maintaining high standards of quality and performance.

Reports to: Vice President of Sales & Marketing

Works closely on a daily basis with: Sales, Finance, and Customer Success teams

Location: Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona. 

Who We Are Looking For

First, Design Pickle is anything but typical. We’re a group of hard-working, creativity-loving individuals from around the world.

Do we love pickles, too? Most of us! But don’t stress if pickles aren’t your thing. It’s not a deal-breaker. We do look for a passion and interest in something though because our employees’ uniqueness is what helped make us the great company we are today.

We stand by our vision, purpose, and values, and these are mission-critical to how you show up every single day.

Specific to this role, we’re looking for individuals who have…

  • Enthusiasm for our mission: To be the most helpful creative company in the world.
  • Minimum 5 years of experience and success as a marketing website developer with experience testing, optimizing and managing website performance and conversions
  • Comprehensive understanding of web technologies used in Wordpress development, including HTML5, CSS3, JavaScript, CSS, and PHP
  • High-level knowledge of the Wordpress ecosystem, including experience with custom themes and post types
  • Experience managing conversion rate optimization (CRO) and proven experience with  building and executing A/B tests using Mutiny or similar toolset
  • A proven track record of delivering outcomes-driven strategies that show meaningful results for a business
  • Data fluency who know how to aggregate, report and make intelligent decisions using data 
  • Expert-level knowledge in Google Tag Manager and Google Analytics 4
  • Excellent project management and communication skills. Our team works remotely, and everyone is expected and trusted to manage their time effectively.
  • Experience working in UI/UX tools such as Figma
  • Experience supporting strategic SEO programs

Bonus Pickle Points:

  • Experience in a B2B environment preferred
  • Experience using Hubspot & Mutiny preferred
  • Proven success in front-end development with a strong portfolio showcasing previous projects required 

Key Objectives and Responsibilities

  • Own the overall web conversion strategy, driving the roadmap for experience improvements that include development, data integrations, and conversion rate optimization
  • Fully own and optimize MutinyHQ.com and it’s capabilities to enhance website personalization and improve conversions with prospects
  • Responsible for front-end web design & development including regular maintenance and updates of designpickle.com
  • Define site architecture and buyer paths to ensure target audiences are guided through an intentional on-site experience that maximizes our GTM goals (qualified leads and sales demos)
  • Use data to develop a website optimization roadmap; execute on this roadmap; and track + communicate the performance
  • Oversee UX research and testing to guarantee we are basing our decisions on data and feedback from web users, combined with extensive best-practice knowledge
  • Build campaign landing pages (static or using Mutiny) in partnership with the Demand Generation team to optimize the performance of GTM campaigns
  • Support the SEO strategy in collaboration with Content Marketing
  • Manage marketing website data integrations, working collaboratively with the CRM, Product, and Engineering teams to safely and strategically pass data and events between platforms
  • Ensure responsiveness and performance of desingpickle.com across various devices and platforms 
  • Partner with Product Marketing and Content Marketing to develop and showcase company and product messaging and positioning across our website.

Compensation: $115,000 to $135,000 per year

The compensation range for this position is $115,000 to 135,000 annually. The actual salary offer to a candidate will be made with mindful consideration of many factors. These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US. In addition to base salary, some positions may be eligible for additional forms of compensation such as bonuses or commissions. This salary data is for our US-based positions only.


Benefits, Compensation, And Perks
Uncapped PTO: Hate seeing your PTO hours decrease as the year goes on? Not anymore! There is no cap or number associated with the amount of PTO days you can request.
Major medical healthcare: We offer major medical plans as well as Dental and Vision insurance.
Remote-work flexibility: More productive at home? Not based in Scottsdale, AZ? Fine with us! We are a remote-first company with people all over the country.
401K: Plan for your future with a 401K with a 5% company match.
World-class Company Hub: More productive in an office? Also, fine with us! Our Company Hub is set up with state-of-the-art standing desks, high-definition monitors, breakout rooms for meetings and calls, a podcast studio, a relaxation room, and of course - as much merch as you need.
In-office gym: Our Company Hub also has a small CrossFit-style gym with a Peloton studio available for any pickles to use!
Life-changing massage chair: We change lives through creativity...and massages. Our team has traveled far and wide to take advantage of a life-changing massage chair that is housed in our Company Hub. One massage is all it will take to radically transform your life.
New parent leave: Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary.
Short Term / Long Term Disability Options
Paid training and personal development: We offer a yearly stipend for employees to continue to grow their skillset and learn things to help them in their careers.
Pet insurance: Have a furry friend? Design Pickle offers pet insurance through United Pet Care for discounted vet visits, medication, and procedures.
Team retreats, social events, and adventures: Pickle collaboration is important to us! We host regular social events, get-togethers, and experiences for our staff.
About Design Pickle
Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services. Since then, the company has grown to be the leading flat-rate creative services company in the world. We have served tens of thousands of clients with a team that spans the globe. 
Design Pickle continues to be one of the fastest-growing companies in America listed on the Inc. 5000 in 2019, 2020, 2021, 2022, 2023. We’ve also been ranked as an AZ Central Best Place to Work in 2020, 2021, 2023.
We are a company that takes our core values to heart:
Be the SPARK
Let your fire and passion inspire someone else’s day.
DRIVE Performance
Seek out new ways to improve performance, satisfaction, and impact for our customers. Less is more rules supreme.
Give it to me STRAIGHT
Lead with radical and professional candor in every situation. Graciously accept when others do the same. Move forward together and aligned.
HELP when nobody's watching
Find opportunities to support each other and our clients beyond the day-to-day.
Lean into HARD
We thoughtfully select our challenges and tenaciously commit to conquering them.
Make your own PICKLES
We are a collection of incredible individuals who challenge ourselves and each other to grow. Change is celebrated as a sign of progress.
You can learn more about our company, our vision, and what we stand for on our website and social channels. We can’t wait to meet you—thank you in advance for your application!
Design Pickle is an Equal Opportunity Employer. You will often hear members of the Design Pickle team refer to themselves as “pickles”. Pickles come in an infinite amount of variety, and as such, the pickles at Design Pickle celebrate every aspect of our diverse workforce and do not tolerate discrimination on the basis of race, color, religion, marital status, age, nationality, (dis)ability, gender, gender expression, or sexual orientation.
All employment decisions are made on the basis of qualifications, merit, and business need. The right pickle for the right opportunity. Design Pickle is an Equal Opportunity Employer.
Notice to Staffing and Recruiting Agencies
Design Pickle will not accept resumes from any source other than the candidate. Any unsolicited resume sent to Design Pickle will be considered Design Pickle sourced.

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