Digital Marketing Lead

Remote supporting PST hours

We are seeking a dynamic and highly skilled Digital Marketing Lead to join our team. This key role will focus on developing cutting-edge social media and digital content strategies that drive engagement and growth for our core client, Microsoft, and other clients within the marketing operations global portfolio. The ideal candidate is a creative, forward-thinking professional who understands the evolving digital landscape, is comfortable working directly with clients, and is excited to lead with innovative solutions and data-driven insights. 

Responsibilities: 

  • Client Strategy Development: Collaborate closely with clients to understand their goals and deliver tailored digital and social content strategies that drive measurable results. 
  • Content Creation & Strategy: Develop innovative digital content, including social media posts, blogs, and thought leadership guidance, that are intended to engage target audiences and align with client objectives. 
  • Platform Expertise: Demonstrate expertise across current and emerging platforms, including but not limited to Instagram, Twitter/X Instagram, Reddit Facebook, LinkedIn, Threads, BlueSky, and other future social media platforms. Anticipate and prepare clients for trends and shifts in the social landscape. 
  • POV Creation: Regularly create Point of Views (POVs) and thought leadership pieces on the state of social media and digital content, guiding clients on which platforms to focus on, scale back, or invest in. 
  • Recommendations & Insights: Offer actionable, strategic recommendations on content, social media campaigns, and platform utilization based on data, trends, and client needs. Be the go-to consultant for helping clients navigate their digital content strategy. 
  • Cross-functional Collaboration: Work closely with internal teams (i.e. PMO, marketing, creative, paid media, research, analytics) to ensure alignment in messaging and strategy across client engagements. 
  • Trendspotting & Innovation: Keep a pulse on the latest trends in digital content and social media, bringing fresh, innovative ideas to the table that can help Designit, and clients stay ahead of the curve. 
  • Client Relations: Build and maintain strong relationships with peers and clients, ensuring open communication and satisfaction throughout the engagement. Confidently present and explain strategy recommendations and results. 
  • Action-Oriented & Results-Driven: Take a hands-on approach to executing strategies, guiding the team in delivering impactful campaigns and ensuring that all work is on time, on budget, and meets client expectations. 
  • Versatility & Adaptability: Although the role will focus on our Microsoft account, the strategist should be adaptable and able to pivot to support other clients or prospects as the business needs evolve. 
  • Collaborative Partner: With a team of embedded consultants, it will be important to offer guidance, coaching and mentorship.  While you will not have direct reports, this role should be comfortable educating and informing others in an inspiring and exciting way. 

Qualifications: 

  • Experience: 5+ years of experience in digital content strategy, social media marketing, and community management. A strong background in B2B and B2C digital content is essential. 
  • Social Media Expertise: Deep knowledge of the social media landscape, including established platforms (Instagram, Facebook, LinkedIn, Twitter) and newer, emerging platforms (Threads, BlueSky, TikTok, etc.). 
  • Strategic Thinking: A proven track record of developing and implementing innovative digital and social content strategies that drive engagement and measurable results. 
  • Client-Facing Experience: Comfortable working directly with clients to understand their needs, presenting strategic recommendations, and managing ongoing relationships. 
  • Writing & Content Creation: Strong written communication skills with the ability to craft compelling blogs, thought leadership articles, social media posts, and campaign messaging. 
  • Data-Driven: Ability to leverage analytics to inform content decisions, optimize strategies, and demonstrate the impact of digital campaigns. 
  • Innovative Mindset: A forward-thinking approach with the ability to anticipate trends and shifts in the digital landscape, keeping clients ahead of the curve. 
  • Collaboration: Team player who enjoys working cross-functionally and is willing to roll up their sleeves and tackle challenges. 
  • Tech-Savvy: Experience with social media management tools (e.g., Sprinklr, Hootsuite, Buffer) and analytics platforms. Familiarity with the Microsoft ecosystem and tools is a plus. 
  • Education: Bachelor’s degree in Marketing, Communications, or a related field. 

Key Attributes: 

  • Action-Oriented: Self-starter who takes initiative and drives results. 
  • Innovative & Agile: Ability to adapt to the rapidly evolving digital and social media space and continuously find new opportunities for growth and improvement. 
  • Client-Centric: Passion for delivering outstanding client service and building strong, long-lasting relationships. 
  • Strategic Thinker: Able to think beyond the immediate need and build long-term strategies that deliver measurable success. 
  • Excellent Communicator: Strong verbal and written communication skills, with the ability to explain complex ideas simply and effectively. 

Would you like to join a global organization that...

  • Embraces work-life balance – our employees’ well-being remains a top priority for us
  • Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
  • Encourages innovation and experimentation
  • Understands that changes will occur, and adaptability is crucial to assist when it does
  • Emphasizes and rewards collaboration
  • Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice

Compensation Range: $120,000 - $125,000

This compensation range is indicative of the role. Compensation offered is on the basis of evaluation during interview process, the candidates range and depth of experience, business and market financials and internal pay parity.

Want to know more?

Check out our open jobs around the world. Just so you know, we don’t have a dress code, but we do have a strict no jerk policy. https://www.designit.com/

Designit is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.

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