Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.
Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.
Depop exists to empower the next generation to transform fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.
We operate on three values:
- Circularity - We’re taking the circular economy mainstream. Changing people’s relationship with clothes and making it easy to choose options that are kinder to the planet.
- Self expression - We’re a space for self expression that encourages millions to explore, connect and find their identities through style.
- Opportunity - We’re building a home of fashion where everyone feels welcome and anyone can succeed on their own terms.
About the candidate
We’re looking for a Senior CRM Data Operations Manager (reporting to the Global Head of CRM) to accelerate the way we collect, record and consume data accelerating our goals of becoming a data-driven organization. This person will have a strong data background, with the ability to have technical discussions across all levels of the organization. This person will lead the data pillar across the CRM Team (Buyers & Sellers), evolving our controls and workflows in Braze/Looker consistently improving processes and monitoring the quality of our data. This person will work closely with the wider CRM Team and other key senior stakeholders to ensure all data and reporting needs are met.
- Ensure trust in the CRM Data Pillar through thorough and clear definitions, design and clear communication
- Raise the bar for the CRM data pillar through best practice, automation and tooling
- Lead and support the changes in our data pipeline and self-serve tools.
- Management and ownership of our CRM Marketing Automation tool Braze working closely with the CRM Team, MarTech, Insights, Data and Engineer to lead in resolving any data issues that may arise
- Work closely with the CRM Team and wider senior stakeholders to ensure all data and reporting needs are met.
- Design Bespoke Looker Dashboards for the CRM Team and wider teams to self serve, be the Looker expert in the CRM Team
- Design rapid segmentation experiments working closely with Senior CRM Managers to ensure measures are in place to understand incremental campaign impact
- Develop root cause analysis on why specific experiments didn’t work.
- Develop a dynamic campaign forecasting model to identify gaps in sales and recommend the best experiments to close those gaps
- Develop an optimal customer frequency model to determine what’s the sweet spot for BAU campaigns and when’s the best time to trigger an offer
- Mine our customer data to get a better understand of who we should be targeting and when, identify any trends or anomalies that could impact/inform campaign design and performance
- Partner with the CRM Analyst to: Lead the implementation of segmentation models to enable more personalized communications and to develop robust customer models (pre-churners, look alike models to power CRM and Digital campaigns)
- Be the subject matter expert for Braze leveraging the tool to simplify and automate business processes
Skills & Experience
- A proven data lead in a similar role
- Very strong experience working with multiple email service providers, customer data platforms and visualization tools (Braze + Looker will be preferable)
- Very strong data background with the ability to have technical discussions at all levels of the organization
- Experience of managing data integration, data matching and alignment, API’s
- Very analytical and data driven mentality
- You will have very strong communication skills and thrive working cross-functionally
- Hands-on, organised, and detail-oriented while not losing sight of the big picture
- Comfortable with ambiguity, change and working in a fast pace environment
- Previous experience in fashion and marketplaces is a strong plus
- Affinity for Depop and the streetwear/vintage/clothing world
- Learn and Grow: We want to give our people the opportunity to learn. We offer a personal learning budget for every employee and also sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us.
- Wellbeing: We care about our employees' wellbeing. We offer healthcare, an EAP (Employee Assistance Programme), a cycle to work scheme, weekly yoga sessions, a discounted gym membership and eye-care vouchers.
- Mental Health: Our employees' mental health is a top priority. We offer Headspace access and subsidised coaching and counselling appointments. We also have trained mental health first aiders available.
- Work/Life Balance: We offer a hybrid working model to provide a healthy work/life balance for our employees. We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees.
- Family Life: We offer flexible working, generous maternity/paternity and parental leave policies, which include adoption and paid time off for fertility treatments. We also offer life insurance, a pension scheme and parent and carer support.
- Office Life: We provide healthy snacks, tea and coffee in our offices. All of our offices are also dog-friendly! Do your best work with your best friend.
- Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials, such as quiz night, games night, movie night and more...we’ve taken this virtual for now!
Equality and Diversity Monitoring
Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Depop recognises the benefits of a diverse workforce which reflects the wider population and welcomes applications from all sections of the community. Under the Equality Act (2010), Depop must demonstrate that their recruitment processes are fair and that we are not discriminating against or disadvantaging anyone because of their age, disability, gender reassignment status, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We need to ask applicants some questions to make sure that no one is being unfairly discriminated against or disadvantaged.
We collect this information only for anonymised monitoring purposes to help the organisation look at the profile of individuals who apply, are shortlisted for and appointed to each vacancy. In this way, we can check that we are complying with the Equality Act (2010).
Under the Equality Act 2010 the definition of disability is if you have a physical or mental impairment that has a 'substantial' and 'long-term' adverse effect on your ability to carry out normal day to day activities. Further information regarding the definition of disability can be found at: www.gov.uk/definition-of-disability-under-equality-act-2010
Reasonable adjustments will be made available should you be invited to interview.
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